The purpose of the Marketing Coordinator is to provide operational and administrative support to Marketing and Product Management for our surgical ophthalmic equipment portfolio, with a focus on the Sophi phacoemulsification platform for cataract surgery. The role keeps marketing materials, translations, digital platforms, events and administrative processes running smoothly, so that the Global Marketing Director, Sophi and the Product Manager, Sophi can focus on strategy, development projects and launches.
The role-holder is the central point of coordination between Marketing, Product Management, Regulatory Affairs, Legal, Finance, external agencies, translation providers and our Clinical Advisors. The role coordinates and executes; content, pricing and product decisions remain with Product Management and Marketing. The ideal candidate enjoys organising, follows through consistently, works accurately with documentation and thrives in an international, regulated medical device environment.
Please note that this role is 100% on-site at our This AG headquarters in Heerbrugg, St Gallen.
What You'll Be Doing:
- Keep marketing materials (brochures, presentations, videos, sales tools, training and congress materials) available, up to date and correctly versioned across all channels and markets.
- Coordinate the internal review and approval workflow for promotional materials (Product Management, Regulatory Affairs, Legal) and keep approval records complete and audit-ready.
- Maintain the central asset repository, distribute new materials to regional teams and distributors and communicate clearly what has changed.
- Support content updates for the website, newsletters and social media in line with approved claims and brand guidelines.
- Coordinate translation projects with external providers and local markets, from briefing and terminology to timelines, review and follow-up.
- Track translation status so that localised marketing materials, IFUs and software texts are delivered on time for launches and updates.
- Handle day-to-day administration of the platforms: user access and approvals, document uploads and content updates.
- Act as operational contact for the external agency: coordinate requests, check the quality and timeliness of deliverables and collect user feedback for the Product Manager, Sophi.
- Coordinate development and product-care projects: plan meetings, prepare agendas and minutes, track actions and decisions and keep project documentation up to date.
- Organise product evaluations with surgeons and clinical sites, consolidate feedback and prepare structured evaluation reports for Product Management and R&D.
- Support product and software releases with launch-readiness checklists, release documentation and coordination of the staged roll-out to markets.
- Maintain product requirements (URS) in Aligned and implement IFU updates and simple change requests in line with the change control process, based on input from Product Management.
- Prepare consultancy agreements and manage the signature process together with Legal and Product Management.
- Request, check and process Clinical Advisor and agency invoices and purchase orders, ensure timely payment and keep an up-to-date overview of contracts, activities and marketing budget.
- Maintain documentation of interactions with healthcare professionals in line with the MedTech Europe Code of Ethical Business Practice and internal compliance policies.
- Coordinate congress and event logistics (e.g., ESCRS, AAO, national congresses, customer workshops), including booth materials, demo equipment, registrations and travel.
- Coordinate meetings, schedules and travel for the team and maintain marketing data and contacts in CRM (e.g., Salesforce).
What Experience & Skills You Will Need:
Essential
- Commercial apprenticeship or Bachelor's degree in Business, Marketing, Life Sciences or a related field, or equivalent experience.
- At least 2 years of experience in a marketing coordination, marketing assistant or project support role, ideally in the medical device or another regulated industry.
- Highly organised, reliable and detail-oriented; able to manage several tasks and deadlines independently and keep track of open points.
- Confident communicator who works well with internal stakeholders, surgeons, external agencies and international teams.
- Fluent in German and English, spoken and written.
- Proficient in MS Office (especially PowerPoint and Excel).
Desirable
- Familiarity with medical device documentation and processes (IFU, change control, MDR, ISO 13485) and promotional material review.
- Experience with document management, CRM or digital platforms (e.g., Salesforce, Aligned, content management systems).
- Experience in event or congress organisation; additional languages are an advantage.
- Interest in ophthalmology or surgical technology.
What We Can Offer You:
- Comprehensive global benefits package
- Wellbeing allowance
- Being part of an organisation you can be proud to work for changing the lives of millions of people!