Marketing Content Specialist

MCH Group; Basel; On-site; CHF 90,000 - 110,000; Full time

Job summary

MCH Group is seeking a Marketing Content Specialist to manage day-to-day email marketing and website content for exhibitions and events. You will ensure on-brand, timely delivery that drives visitor and exhibitor engagement, with a focus on campaigns, CMS updates, and SEO-friendly content.

With 2–3 years of experience in email marketing and content management, you will work across teams, coordinate with Salesforce Marketing Cloud, CMS, and web analytics tools, and help optimize performance and

Qualifications

• 2–3 years’ experience in email marketing and/or website content management.
• Experience with Salesforce and Salesforce Marketing Cloud is highly desirable, particularly email marketing and campaign execution.
• Experience coordinating and improving content for email and websites.
• Experience with a CMS and basic HTML.
• Strong attention to detail and good organisational skills.
• Comfortable working with email performance data and GA4.
• Collaborative and able to work across teams.
• German and English essential; French a plus

Responsibilities

• Create, test, and send email campaigns and newsletters for visitors, exhibitors, and media.
• Coordinate content for email campaigns and improve messaging where needed.
• Manage audiences, mailing lists, schedules, and A/B testing.
• Coordinate with marketing, content, and event teams on campaign content and timing.
• Publish and update website content in the CMS, including landing pages, programmes, exhibitor and speaker listings, and news.
• Coordinate website content updates with internal teams.
• Prepare images, links, and UTM tags, and complete basic content checks; support tracking and automation.
• Improve email marketing and website content processes

Skills

Email marketing

Website content management

Content coordination

CMS familiarity

HTML basics

SEO basics

GA4 familiarity

Tools

Salesforce Marketing Cloud

Salesforce

CMS usage

HTML

GA4

Job description

Marketing Content Specialist

Role purpose

Manage the day-to-day delivery of email marketing and website content for our exhibitions and events. Ensure content is delivered on time, is on brand, and supports visitor and exhibitor engagement.

Key responsibilities

Email marketing

• Create, test, and send email campaigns and newsletters for visitors, exhibitors, and media.
• Coordinate content for email marketing campaigns and improve messaging where needed.
• Manage audiences, mailing lists, schedules, and A/B testing.
• Coordinate with marketing, content, and event teams on campaign content and timing.
• Monitor email results and identify opportunities for improvement.
• Execute direct messaging through event platforms such as Swapcard.

Website content

• Publish and update website content in the CMS, including landing pages, programmes, exhibitor and speaker listings, and news.
• Coordinate website content updates with internal teams.
• Ensure content is accurate, consistent, on brand, and SEO-friendly.
• Manage content calendars and keep websites up to date throughout the event cycle.

Also involved in

• Preparing images, links, and UTM tags, and completing basic content checks.
• Supporting marketing automation and campaign tracking.
• Improving email marketing and website content processes.

Profile

• 2–3 years’ experience in email marketing and/or website content management.
• Experience with Salesforce and Salesforce Marketing Cloud is highly desirable, particularly email marketing and campaign execution.
• Experience coordinating and improving content for email and websites.
• Experience with a CMS and basic HTML.
• Strong attention to detail and good organisational skills.
• Comfortable working with email performance data and GA4.
• Collaborative and comfortable working across teams.
• German and English essential; French a plus