Marketing & Communication Manager

Coface; Zürich; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Coface Switzerland is seeking a Marketing & Communication Manager to lead the Swiss Marketing and External Communication strategy, aligned with country and regional priorities. You will translate business objectives into go-to-market actions and drive growth through strategic marketing initiatives.

Working across product, legal, sales and regional teams, you will steer market intelligence, demand generation, branding and multi-language communications to support acquisition and transformation

Qualifikationen

• 5–10 years as a Marketing manager in insurance or financial services.
• Proven track record in a similar marketing role.
• Event management experience and familiarity with Business Social Network.
• Organized, multi-tasking, strong prioritization, team player.
• English plus French or English plus German (Swiss) mandatory; third language a plus.
• Excellent interpersonal and communication skills.
• KPI-driven mentality with strong analytical skills.
• Experience working with CRM and marketing automation platforms.
• Strong knowledge of SEO, SEA, digital acquisition and content marketing.
• Project management proficiency and effective written/oral communication.

Aufgaben

• Strategic Marketing & Go-to-Market leadership aligned with country, WEAR, and Group priorities.
• Translate business objectives into actionable go-to-market strategies.
• Provide market intelligence to support commercial and product decisions.
• Design and deploy demand-generation and lead-generation strategies with Sales.
• Oversee CRM usage, conversion funnels and sales enablement tools; develop commercial assets.
• Lead product/contract governance for Switzerland with Legal and Regional teams.
• Manage marketing operations, branding, budget planning, and multi-language localization.

Kenntnisse

Marketing strategy

Go-to-market

Lead generation

Market intelligence

CRM familiarity

Marketing automation

Event management

Multilingual (EN/FR/DE)

Project management

Communication skills

SEO/SEA & digital acquisition

Tools

Salesforce

Microsoft Dynamics

Eloqua

HubSpot

Jobbeschreibung

Coface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.

Every day, our teams are making trade happen. Join us!

Making Trade Happen

Coface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.

Every day, our teams are making trade happen. Join us!

Job Description

Role purpose:

As part of a high-performance and dynamic team, we are looking to complete the team with a proactive, curious and well-organized Marketing & Communication Manager. The role is in charge of implementing governance of the Marketing, Product and External Communication strategy for Coface Switzerland.

This role combined strategic leadership, product and contract management, commercial enablement, with a strong focus on supporting business growth and transformation.

YOUR MAIN MISSIONS:

Strategic Marketing & Go-to-Market Leadership:

• Definition and execution of the Swiss Marketing and External Communication strategy, fully aligned with country, regional (WEAR) and Group priorities
• Translation of business and commercial objectives into actionable go-to-market strategies
• Member of the Extended Swiss leadership team, contributing to transversal decision‑making and strategic alignment

Market Intelligence & Competitive Analysis

• Monitor market trends, competitor activities and emerging opportunities
• Provide strategic market intelligence to support commercial and product decisions

Commercial Enablement & Lead Generation

• Design and deployment of demand‑generation and lead‑generation strategies to support Sales performance across business lines
• Close collaboration with Sales teams to strengthen lead processes, CRM usage, conversion funnels and sales enablement tools (experience with CRM and marketing automation tools (Salesforce, Microsoft Dynamics, Eloqua, HubSpot or equivalent)
• Development of commercial assets (presentations, pitch decks, one-pagers, …) to support acquisition and growth
• Continuous optimisation of lead management processes at local, regional and Group levels (via key users’ workshops, …)
• Monitoring of key marketing KPIs (MQLs, conversion rates, pipeline contribution, ROI, website performance)

Product & Contract Management / Governance

• End-to-end responsibility for Product Management activities for Switzerland, in close collaboration with Legal, Sales and Regional teams
• Implementation, maintenance and evolution of insurance contracts, clauses and general terms across multiple products and business lines
• Management, translation and localization of contractual documentation (EN / FR / DE), ensuring legal accuracy, consistency and market compliance
• Active involvement in product launches, adaptations and migrations, ensuring operational readiness and commercial relevance

Marketing Operations, Communication & Brand Management

• Governance of all Marketing and Communication activities across digital and offline channels (website, digital marketing, content, print, events and public relations)
• Supervision of the digital ecosystem, including website management, SEO optimisation and content localization in 3 languages
• Definition and implementation of brand positioning and communication strategies adapted to the Swiss market
• Planning and monitoring of the marketing budget, ensuring prioritisation and efficient allocation of resources

Qualifications

CANDIDATE PROFILE:

• 5 to 10 years as a Marketing manager preferably working in the insurance market or financial services company
• Proven track record in similar marketing position
• Experienced Event Management skills and requirement to be familiar with Business Social Network
• Organized, multi-tasking, strong in priority setting, team player
• English/French or English/German (Swiss) is mandatory for the position with ideally a third swiss official language would be a plus
• Good interpersonal and communication skills
• Strong analytical skills and KPI-driven mindset
• Experience working with CRM and marketing automation platforms
• Good knowledge of SEO, SEA, digital acquisition and content marketing
• Project management skills
• Communication: Good written and oral communication skills.