Communication & Events Manager – Automotive

KeyPartners; Zürich; Vor Ort; CHF 90.000 - 130.000; Vollzeit

Zusammenfassung

KeyPartners is partnering with an international automotive company to recruit a Communications & Events Manager for Switzerland. You will own integrated campaigns, brand activations, and events to develop and position automotive brands across the Swiss market.

You will collaborate with internal teams and external agencies to strengthen brand awareness, support commercial growth, and ensure consistent brand positioning while engaging customers, dealers, partners, and media.

Qualifikationen

• Relevant experience in marketing communications, campaign management, brand activation, or event management.
• Experience in automotive, mobility, lifestyle, or consumer-brand sectors is an advantage.
• Proven ability to manage integrated campaigns and events from concept to execution.

Aufgaben

• Develop and execute national and regional campaigns aligned with brand positioning and objectives.
• Plan multi-channel campaigns across digital, social, print, and media.
• Coordinate agencies, production, and assets to ensure consistent messaging.
• Plan product launches, events, roadshows, and dealer events.
• Collaborate with communications and PR to align campaigns and media relations.
• Track KPIs for campaign performance and lead generation.

Kenntnisse

Campaign management

Brand activation

Event management

Project management

Stakeholder management

Agency management

Budget management

Jobbeschreibung

On behalf of our client, an international automotive company with an ambitious growth project in Switzerland, we are looking for a creative, proactive, and hands-on Communication & Events Manager to support the development and positioning of its automotive brands in the Swiss market.

Our client is entering an exciting phase of expansion, building its brand presence, commercial organization, and dealer network across Switzerland. Combining an entrepreneurial approach with the resources and expertise of an established international automotive group, the company offers a unique opportunity to contribute to the development of innovative mobility brands.

In this role, you will take ownership of integrated communication campaigns, brand activations, and events, creating engaging experiences for customers, dealers, partners, and media.

You will work closely with internal stakeholders and external agencies to strengthen brand awareness, support commercial growth, and ensure consistent brand positioning across the Swiss market.

Your Responsibilities

Communication & Campaign Management

• Develop and execute national and regional communication campaigns aligned with brand positioning and commercial objectives.
• Plan and coordinate multi-channel campaigns across digital, social media, print, outdoor, and other relevant media.
• Manage campaign development, creative production, implementation, and performance evaluation.
• Coordinate creative, digital, and media agencies, ensuring consistent brand messaging.
• Develop brand communication materials, campaign assets, and product marketing content.
• Collaborate with internal Communications and PR teams to align brand campaigns, media relations, and product communication.
• Identify opportunities for social media engagement, influencer collaborations, and content creation.

Events & Brand Activation

• Plan and execute product launches, customer events, roadshows, test-drive experiences, and dealer events.
• Coordinate participation in motor shows, exhibitions, and trade fairs.
• Develop sponsorships, partnerships, and brand collaborations to strengthen brand visibility.
• Support media events and press drives in coordination with the Communications and PR function.
• Work closely with the dealer network on local events, dealership openings, and marketing activations.
• Coordinate POS materials, event assets, and the marketing and event vehicle fleet.

Project Management & Performance

• Manage external agencies, suppliers, production partners, and communication and event budgets.
• Define and monitor KPIs related to campaign performance, brand awareness, engagement, and lead generation.
• Collaborate with internal teams and the dealer network to align communication and event activities with commercial objectives.
• Ensure consistent execution of brand standards across all communication channels and customer touchpoints.

Your Profile

• Relevant experience in marketing communications, campaign management, brand activation, or event management.
• Experience in the automotive, mobility, lifestyle, or consumer-brand sector is an advantage.
• Proven ability to manage integrated communication campaigns and events from concept to execution.
• Strong project management and organizational skills, with experience managing agencies, suppliers, and budgets.
• Creative, proactive, and hands-on, with a strong commercial mindset.
• Excellent communication, negotiation, and stakeholder-management skills.
• Ability to manage multiple projects independently in a fast-paced environment.
• Entrepreneurial mindset and enthusiasm for contributing to the development of growing brands.
• Willingness to travel throughout Switzerland and occasionally internationally.
• Fluent German and English; French and Italian are strong advantages.