Manager Brand & Content 80-100%

Basel Area Business & Innovation; Basel; Vor Ort; CHF 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Remote work options

Zusammenfassung

Basel Area Business & Innovation is seeking a Manager Brand & Content to shape and strengthen the Basel Area brand, translating business priorities into compelling narratives and content across channels. You will combine strategic thinking with hands-on creation, driving quality, consistency and impact while advancing brand and AI-driven content workflows.

The role demands 5+ years in brand and content marketing, with strong English and German writing skills, and a proven ability to turn complex

Qualifikationen

• Degree in marketing, communications, journalism or a related field.
• 5+ years of experience in brand and content marketing, ideally in a B2B environment.
• Experience in economic development, location marketing, innovation, life sciences, healthcare or related B2B environments is a big plus.
• Solid expertise in brand management, content strategy and storytelling, with the ability to translate complex topics into compelling narratives.
• Excellent writing and editing skills in English and German, with a strong sense for tone of voice, messaging, editorial quality and audience relevance.

Aufgaben

• Shape and strengthen the Basel Area brand, ensuring a consistent and compelling presence across Basel Area and endorsed brands.
• Develop and evolve our overarching content strategy, translating business priorities into relevant themes, narratives and content plans together with our Marketing Managers.
• Turn complex topics into compelling stories and create high-impact content hands-on across channels, while guiding and supporting colleagues in developing their own content.
• Orchestrate content across our channels, ensuring a coherent editorial approach across website, social media, newsletters and other relevant touchpoints.
• Use data and insights to continuously improve content and channel performance, working closely with our Digital Marketing Manager.
• Shape how we work with content and AI, developing our future content and channel setup and ways of working, while driving shared standards, tools and capabilities and advancing the use of AI across content creation and workflows.
• Collaborate closely across the organisation, particularly with your marketing peers and business leads, and manage external partners where needed.

Kenntnisse

Brand management

Content strategy

Storytelling

Editing

English & German writing

Digital content

AI in marketing

Collaboration

Ausbildung

Degree in marketing communications journalism or related field

Tools

SEO

Jobbeschreibung

Basel Area Business & Innovation is the economic promotion agency for the Basel Area and the strategic growth partner helping scalable ventures in science and tech to land, launch and level up in the Basel Area - faster, smarter and friction free. We support startups, scaleups, SMEs and global enterprises with expert insight from science and tech specialists, equity-free funding to fuel growth, and end-to-end support tailored to our customer’s industry and stage. Serving the cantons of Basel-Stadt, Basel-Landschaft and Jura, our mission is regional growth.

Join Basel Area Business & Innovation and play a pivotal role in shaping the global perception of Europe's most concentrated innovation ecosystem.

As Manager Brand & Content, you shape and strengthen the Basel Area brand and turn business priorities into compelling narratives and content across channels. Combining strategic thinking with hands-on creation, you drive quality, consistency and impact while advancing how we work with brand, content and AI.

Key responsibilities

• Shape and strengthen the Basel Area brand, ensuring a consistent and compelling presence across Basel Area and endorsed brands
• Develop and evolve our overarching content strategy, translating business priorities into relevant themes, narratives and content plans together with our Marketing Managers
• Turn complex topics into compelling stories and create high-impact content hands-on across channels, while guiding and supporting colleagues in developing their own content
• Orchestrate content across our channels, ensuring a coherent editorial approach across website, social media, newsletters and other relevant touchpoints
• Use data and insights to continuously improve content and channel performance, working closely with our Digital Marketing Manager
• Shape how we work with content and AI, developing our future content and channel setup and ways of working, while driving shared standards, tools and capabilities and advancing the use of AI across content creation and workflows
• Collaborate closely across the organisation, particularly with your marketing peers and business leads, and manage external partners where needed

Your profile and experience

• Degree in marketing, communications, journalism or a related field
• 5+ years of experience in brand and content marketing, ideally in a B2B environment, combining strategy with hands-on content creation
• Experience in economic development, location marketing, innovation, life sciences, healthcare or related B2B environments is a big plus
• Solid expertise in brand management, content strategy and storytelling, with the ability to translate complex topics into compelling narratives
• Excellent writing and editing skills in English and German, with a strong sense for tone of voice, messaging, editorial quality and audience relevance
• Strong digital content understanding across web, social media, newsletters and SEO, using data to optimize performance
• High affinity for AI and practical experience using AI tools for content creation and marketing workflows, with the ability to identify and advance relevant use cases across the marketing team
• Strategic and analytical thinking paired with a pragmatic, hands-on approach and process development skills
• Excellent collaboration and influencing skills across teams, stakeholders and external partners

Our offer

You will join a young, international team of 50+ experts from over 10 nationalities, working across three locations at the heart of Europe’s most concentrated innovationecosystem. Our culture is built on trust, collaboration, and curiosity. We empower you to take ownership, test ideas, and turn ambition into impact - for yourself and for the region. Flexible work options, including remote work, support performance and accountability. We are united by one purpose: helping scalable science and tech ventures grow smarter. When you succeed, the Basel Area succeeds.

Basel Area Business & Innovation
Herr Andreas Locher
Head of Marketing and Communications
Dufourstrasse 11
4052 Basel