Marketing Manager B2B (80-100%)

HCM Hostettler & Company; Zürich; Hybrid; CHF 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Zurich Seefeld office location

Swiss Half Fare Travelcard

Private accident insurance

Team events

Zusammenfassung

HCM Hostettler & Company is seeking a dedicated marketing professional to own and evolve its marketing function for the demanding B2B consulting market.

You will coordinate external partners, implement many activities yourself, strengthen branding, and enhance our digital presence. You report to Executive Management as a permanent member of weekly Sales & Marketing meetings.

Qualifikationen

• Five+ years of professional marketing experience.
• Advanced qualification in marketing, communications, or similar field.
• Experience in B2B marketing and consultative services.

Aufgaben

• Develop marketing plans, manage budget, and report to Exec Management.
• Lead website development with agency; manage content, SEO, and bilingual content.
• Oversee LinkedIn presence for company and Executive Management.
• Own company newsletter with internal and external stakeholders.
• Coordinate brochures, articles, studies, and surveys with agencies.
• Develop brand identity and marketing materials; print collateral.
• Plan conferences, webinars, events; produce photos/videos for library.
• Represent Switzerland/Europe within international marketing team.

Kenntnisse

Marketing

B2B marketing

Website development

SEO

Brand management

LinkedIn management

Content creation

German language

English language

Ausbildung

Advanced marketing qualification

Tools

Canva

Adobe InDesign

Adobe Photoshop

Jobbeschreibung

We are looking for a dedicated marketing professional who values ownership, creativity, and collaboration. In this versatile generalist role, you will contribute your own ideas and, together with our HCM team, help strengthen our company's positioning in the demanding B2B consulting market.

Your Role

You will be responsible for HCM's marketing function and continuously develop it together with the HCM team. From concept to execution, you will coordinate external partners while personally implementing a large part of the marketing activities. You will strengthen our brand, further enhance our digital presence, and report directly to Executive Management as a permanent member of our weekly Sales & Marketing meetings.

Your Responsibilities

• Develop marketing plans, manage the marketing budget, and provide regular reporting to Executive Management.
• Lead the ongoing development of the company website in collaboration with our digital agency, including content management, search engine optimization (SEO), optimization for AI-powered search systems (AEO), and the maintenance of bilingual content (German/English).
• Manage HCM's LinkedIn presence, including planning, creating, and publishing content for both the company profile and Executive Management.
• Take ownership of the company newsletter in collaboration with internal and external stakeholders.
• Prepare and coordinate the production of brochures, articles, studies, and surveys in collaboration with our agencies.
• Further develop our brand identity and design and produce marketing materials and printed collateral.
• Plan, organize, and execute conferences, webinars, customer events, and team events.
• Capture photo and video content at events and maintain the company's image library.
• Represent Switzerland and Europe within the international marketing team of the GECN Group.

What You Bring

• At least five years of professional experience in marketing, along with an advanced qualification in marketing, communications, or a comparable field.
• Experience in a broad marketing generalist role with a high level of ownership, as well as experience in B2B marketing, ideally within industries offering complex or consultative services (e.g., consulting, financial services, or legal services).
• Experience in developing websites, digital marketing channels, and a professional LinkedIn presence, as well as building and strengthening a strong brand.
• A structured, independent, and proactive working style, combined with excellent communication skills and a professional, discreet approach when working with partners, service providers, and clients.
• Excellent written and spoken German and English.
• Experience with Canva, Adobe InDesign, or Adobe Photoshop is an advantage.

What You Can Expect

• A diverse marketing generalist role with a high level of ownership and creative freedom.
• Close collaboration with Executive Management, who actively support your professional growth and development.
• A supportive team that values collaboration and appreciates diverse ideas, cultures, and experiences.
• Access to the international network of the GECN Group.
• Flexible work options and a performance-based compensation system focused on shared success.
• Additional attractive benefits, including a centrally located office in Zurich Seefeld, regular team events and team lunches, a Swiss Half Fare Travelcard (Halbtax), private accident insurance, and other employee perks.