Head of Performance Marketing

Rappi; Rapperswil; Vor Ort; CHF 90’000 - 120’000; Vollzeit

Zusammenfassung

A leading gaming company is looking for a Head of Performance Marketing. This role involves developing and managing a comprehensive marketing program focused on digital channels and ensuring strategic execution. The candidate should have over 5 years of relevant experience, a strong analytical mindset, and exceptional leadership skills. An interest in optimization and performance measurement is crucial. Competitive compensation and motivating work culture are offered.

Qualifikationen

• 5+ years of experience in performance marketing management.
• Strong client-facing experience in data analytics and media plans.
• Ability to manage complex marketing strategies.

Aufgaben

• Develop a scalable direct-to-consumer marketing program.
• Manage marketing campaign elements including creative brief development.
• Actively monitor performance and optimize campaigns.

Kenntnisse

Performance marketing management

Data analytics

Google platform experience

Account structure optimization

Stakeholder management

Numerical skills

Presentation skills

Tools

Excel

Google Sheets

PowerPoint

Google Slides

Jobbeschreibung

Head of Performance Marketing – BetWarrior

We are BetWarrior, a gaming company based in Barcelona and Buenos Aires, focused on innovation in sports betting and casino games. We are seeking a Head of Performance Marketing responsible for managing digital accounts and driving the marketing department’s commercial performance through campaign-specific results and overall measurement.

Responsibilities

• Development of a scalable, sustainable direct-to-consumer marketing program in a highly segmented, omni-channel environment.
• Own the roadmap and define the overall strategy including data acquisition, audience segmentation, creative testing, and customer journey optimization.
• Manage marketing campaign elements including creative brief development, production, targeting, list selection, fulfillment, tracking, and pre/post analysis.
• Build milestones, matrices, and test/control methodology using strong quantitative/analytical skills.
• Demonstrate mastery in implementation with strategic thought leadership in media, audience segmentation, dynamic content, audience list management, production processes, and analytics.
• Advance innovative operations enabling data transfer across databases and endpoints (including print vendors, digital onboarders, etc.) to integrate marketing execution.
• Develop new perspectives and innovative approaches to elevate data-driven marketing programs.
• Leverage team members with functional expertise to help shape these strategies.
• Actively monitor performance and proactively manage optimizations.
• Educate cross-functional business partners about best practices.

Personal Skills / Qualifications

• Ideally +5 years of performance marketing management experience focusing on setup and optimization of campaigns within Google and/or Facebook platforms; additional platforms and channels are a plus.
• Prior client-facing experience and strong experience with data analytics and building media plans.
• Strong focus on Google platform experience in building account structures and optimizing performance for Search Campaigns.
• Direct-response background driving relevant business results with best-in-class practices; high proficiency in Excel/Google Sheets and PowerPoint/Google Slides.
• Ability to work in a fast-paced, entrepreneurial environment and handle the unknown; exceptional attention to detail and organizational skills, with the ability to meet deadlines.
• Inspirational leader experienced in managing complex and innovative performance marketing strategies to a large audience.
• Experience with sophisticated multi-channel marketing solutions, including targeting, dynamic publishing, journey building, triggers, sequencing, and A/B testing.
• Strong data mindset with extensive experience in data planning, database marketing, profiling, and segmentation.
• Excellent stakeholder management; experience working with 3rd parties (design agencies, printers).
• Excellent numerical and analytical skills; able to interpret complex marketing data and communicate insights through reports and presentations.
• Excellent presentation skills.

BetWarrior Values

• TAKE RESPONSIBILITY – For actions and progress, for our community.
• BE FAIR – Treat others as you want to be treated.
• STRIVE FOR EXCELLENCE – In performance and product/service quality.
• BE CURIOUS – Learn and grow continually.
• EMBRACE INNOVATION – Explore creative opportunities and the unconventional.
• HAVE FUN – Make gaming great entertainment and our workplace exciting.