Head of Marketing (f/m/x)

comparis Gruppe; Zürich; Hybrid; CHF 80’000 - 120’000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen Head of Marketing, der die Zukunft einer führenden Vergleichsplattform in der Schweiz gestalten möchte. In dieser Schlüsselrolle werden Sie die strategische Ausrichtung des Unternehmens maßgeblich beeinflussen und ein motiviertes Team von Marketingexperten leiten. Mit einem modernen Marketing- und Datentechnologie-Stack arbeiten Sie in einem dynamischen Umfeld mit flachen Hierarchien und schnellen Entscheidungswegen. Sie haben die Möglichkeit, innovative Marketinglösungen zu entwickeln und die Markenpositionierung zu stärken. Wenn Sie eine proaktive Persönlichkeit mit umfangreicher Erfahrung im digitalen Marketing sind, freuen wir uns auf Ihre Bewerbung!

Leistungen

Flexible Arbeitszeiten

Home Office Möglichkeit

Unbezahlter Urlaub

Kultur der kontinuierlichen Entwicklung

Qualifikationen

• Umfangreiche Erfahrung im Marketing und Markenmanagement in einem digitalen Umfeld.
• Proaktive Persönlichkeit mit nachgewiesener Erfolgsbilanz in der Umsetzung innovativer Lösungen.

Aufgaben

• Aktive strategische und operative Leitung der Marketingaktivitäten der Comparis Gruppe.
• Optimierung des Marketingkanalmixes zur Steigerung der Konversion.

Kenntnisse

Marketing im digitalen Kontext

Markenmanagement

Analytische Fähigkeiten

Kommunikationsfähigkeiten

Führungskompetenz

Ausbildung

Abschluss in Marketing oder verwandtem Bereich

Tools

Datenanalyse-Tools

Marketing-Software

Jobbeschreibung

Über uns

comparis.ch is the leading comparison platform in Switzerland. For over 25 years, we have compared rates and services from health insurers, insurance companies, banks, and telecom providers, and offer the largest Swiss online marketplaces for real estate and cars. Through comprehensive comparisons, we create transparency and help our users make the right decisions. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Nine out of ten people know us as THE independent comparison platform in Switzerland.

Now that we've covered the company part, let's get to the point: Our marketing team needs your support!

What you will do

• Active strategic and operational management of the marketing activities of the Comparis Group, including brand management
• Optimization of the marketing channel mix
• Implementation of on-platform optimizations along integrated user journeys to continuously increase conversion and cross-selling rates
• Coordination and close collaboration with the Comparis newsroom (branding and content marketing) as part of a holistic communication strategy to strengthen brand positioning and maximize marketing performance

What we expect from you

• Extensive experience and expertise in marketing within a digital context, as well as in brand management and the further development of a well-known, established, and successful brand
• Proactive, hands-on personality with several years of practical experience
• Proactive approach to challenges, with a willingness to take on operational tasks personally
• Proven track record in independently developing and personally implementing innovative marketing and communication solutions to gain market share
• Excellent leadership skills, both professionally and personally, with the ability to inspire and develop a team through active role modeling and coaching within a matrix organization
• Strong analytical and conceptual abilities, with a data-driven approach to decision-making
• Excellent communication skills in German and English, both spoken and written (French is an advantage)

Our Benefits

As Head of Marketing with us, you have the opportunity to significantly shape and actively implement the future of our company. You will not only help shape the strategic direction of Switzerland's leading online comparison service but also drive it forward independently. You will lead a motivated team of marketing experts, work closely with them, and leverage their expertise for groundbreaking solutions. The fundamental pillars of the Comparis brand have been established for decades, and it is essential to understand them and develop them sustainably without discarding the basic principles. With a modern marketing and data tech stack, you will work in an environment with flat hierarchies, quick decision-making paths, and a lot of autonomy. Furthermore, we live a culture of transparency, respect, and trust. Lifelong learning is a given for us – we promote continuous development at both individual and team levels. Additionally, we offer a 40-hour workweek with flexible working hours, the possibility for home office and remote work, as well as the option for unpaid leave.

Have we triggered your interest?

Then don't hesitate to apply for our position today. If you have any questions, Daphne, our People Management Leader, is happy to assist you. We look forward to your application!

Note for recruitment agencies: For this position, we only consider direct applications.

comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich, Tel: [phone]