Head of Marketing

Kitro Sa; Switzerland; Remote; CHF 120,000 - 210,000; Full time

Job summary

KITRO, a hospitality tech and sustainability champion, seeks a Head of Marketing to lead global marketing, shape strategy, and drive growth. You will manage a small team, optimize campaigns with data, and collaborate with Sales and Product to accelerate demand and brand impact.

You will build campaigns across international markets, advancing KITRO’s thought leadership and market positioning while coordinating with leadership to align marketing with overall business goals.

Qualifications

• 5–10 years of experience in B2B marketing.
• Demonstrated ability to grow pipeline and revenue through data-driven campaigns.
• Experience in hospitality or sustainability is a plus.

Responsibilities

• Define and lead KITRO’s marketing strategy to support growth and brand awareness.
• Own the demand generation engine across all funnel stages with Sales and Product.
• Position KITRO as a thought leader in hospitality tech and sustainability.
• Build and manage a small internal team and external partners for campaigns.
• Oversee analytics and performance marketing to optimize campaigns.
• Develop marketing systems including CRM and marketing automation.
• Support go-to-market strategies for new products and markets.
• Collaborate with leadership to align marketing with business strategy.

Skills

B2B marketing

Leadership

Data-driven campaigns

Brand building

Content marketing

SEO

Cross-functional collaboration

English fluency

German or French a plus

Analytics mindset

Tools

HubSpot

Google Analytics

LinkedIn Ads

Job description

We believe in the power of innovation and the importance of meaningful work. At our core, we’re motivated by the drive to solve real challenges and create lasting impact. Our team thrives on curiosity, collaboration, and the belief that every contribution matters.

We are a fast-moving and determined group, inspired by hands‑on experience and a passion for progress. Challenges don’t intimidate us, they motivate us. We take ownership of our work, embrace the freedom to experiment, and aren’t afraid to learn from failure.

Together, we’re building solutions that drive positive change. If you’re eager to apply your skills in an impactful environment, grow alongside a passionate team, and tackle exciting challenges every day, we’d love to hear from you. Let’s make a difference together.

Your Position

We’re looking for a strategic head of marketing to lead KITRO’s global marketing efforts. In this role, you’ll set and drive marketing strategy, lead demand generation, and strengthen KITRO’s brand in hospitality tech and sustainability. You’ll manage a small team, optimize campaigns with data, and work with sales and product to support growth. If you enjoy building brands and leading impactful marketing, this role is for you!

Responsibilities

Define and lead KITRO’s marketing strategy to support growth, brand awareness, and customer engagement across international markets

Own the demand generation engine across all stages of the funnel, working closely with sales and product to deliver measurable impact

Position KITRO as a thought leader in hospitality tech and sustainability through content, PR, and partnerships

Build and manage a small internal team and external partners to execute campaigns, drive performance, and scale impact

Oversee analytics and performance marketing, leveraging data to iterate and optimize campaigns and channel mix

Develop and implement marketing systems and tools, including CRM, marketing automation, and performance tracking

Support go-to-market strategies for new products and market entries, including pricing, packaging, and messaging

Collaborate closely with leadership to align marketing with overall business strategy

Skills & Qualifications

5–10 years of experience in B2B marketing, with at least 2 years in a leadership or strategic role at a tech startup or scaleup

Demonstrated success in growing pipeline and revenue through targeted, data-driven campaigns

Understanding of the hospitality industry or a strong interest in sustainable food systems

Excellent knowledge of digital marketing, content, SEO, brand building, and performance metrics

Hands‑on experience with tools such as HubSpot, Google Analytics, and LinkedIn Ads

Strong analytical, project management, and cross‑functional collaboration skills

You are strategic, entrepreneurial, and not afraid to roll up your sleeves

Bonus: Experience in the hospitality sector

Bonus: Fluent in English (written and spoken); German and/or French a plus

What we offer

A hands‑on, impact-driven role where your work directly shapes the future of the company

A startup culture that’s serious about results but we don't forget celebrate progress, laugh often, and learn fast

Quarterly team meetups at our Zurich HQ to reconnect, align, and enjoy real face time with all our colleagues

A collaborative, purpose-driven team that values trust, transparency, and learning from mistakes (as long as we don’t repeat them)

Summary

Location: Switzerland or remote in Europe
Start date: September 1st
Duration: Unlimited contract, Full-Time
Language: English (Fluent), and German or French is a plus