Head of Event, Sponsoring & Partnership Marketing (80-100%, all genders)

Lufthansa Group; Kloten, Zürich; Vor Ort; CHF 120’000 - 150’000; Vollzeit

Zusammenfassung

Lufthansa Group seeks a visionary leader to shape the SWISS brand experience through strategic sponsorships and premium events. This key role involves managing a high-performing team, innovating brand experiences, and building valuable partnerships. The ideal candidate has a Master's degree, 8-10 years of relevant experience, and is fluent in German and English.

Qualifikationen

• 8–10 years of professional experience with leadership roles in partnerships, sponsorships, or event management.
• Proven success in developing strategic partnerships and executing high-impact events.
• Fluency in German and English, willingness to travel.

Aufgaben

• Lead a passionate team and manage premium partnerships.
• Define and execute strategies for sponsorships and events.
• Oversee planning and execution of premium events and activations.

Kenntnisse

Leadership

Negotiation skills

Strategic mindset

Communication

Ausbildung

Master’s degree in Business Administration, Marketing, Communications or related field

Jobbeschreibung

Bring the SWISS brand to life by leading premium partnerships and unforgettable events that inspire, connect, and elevate. Turn moments into lasting memories and shape the emotional heartbeat of our brand. This is your runway to take off — with creativity, impact, and excellence.

Starting date: December 01, 2025

You may apply in English or German.

Tasks

Take the lead in shaping SWISS’s brand experience through strategic sponsoring, premium partnerships, and outstanding events. Drive innovation, deliver memorable moments, and guide a high-performing team in bringing our brand to life — across Switzerland and beyond.

• Lead, inspire and develop the Sponsoring, Events & Partnership Marketing team, fostering a high-performance and brand-driven culture
• Define and execute strategies for sponsorships, partnerships and events in line with business goals and brand vision
• Manage and expand a portfolio of strategic partnerships that drive customer value and brand positioning
• Oversee the planning and execution of premium events, hospitality formats, sponsoring platforms and activations
• Act as SPOC for strategic partners and internal stakeholders across departments and global markets
• Ensure brand-compliant, target audience-focused implementation of all initiatives
• Monitor KPIs, provide insights, manage budgets and lead contract negotiations
• Drive innovation, storytelling and new brand experience formats
  

Requirements

In this key role, you will shape the emotional and strategic presence of the SWISS brand. Lead a passionate team of professionals, manage premium partnerships, and create unique brand experiences that inspire and connect, across events, sponsoring platforms, and beyond.

• Master’s degree in Business Administration, Marketing, Communications or a related field
• 8–10 years of professional experience, with 3–5 years in leadership roles in partnerships, sponsorships, or event management
• Proven success in developing strategic partnerships and executing high-impact events for premium or international brands
• Excellent leadership, communication, and negotiation skills with a talent for aligning diverse stakeholders
• Strategic mindset paired with hands-on execution, creativity, resilience, flexibility and strong representation skills
• Background in fast-paced, international environment
• Strong representation skills
• Willingness to travel and work weekends
• Valid driver's license (B)
• Fluent in German and English; French, Italian, or other languages are a plus

About Swiss International Air Lines AG

Swiss International Air Lines (SWISS) is Switzerland’s leading air carrier. With one of Europe’s most advanced aircraft fleets, SWISS is a premium airline that provides direct flights from Zurich and Geneva to keep Switzerland connected with Europe and the world. Its Swiss WorldCargo division offers an extensive range of airport-to-airport airfreight services for high-value, time-critical and care-intensive consignments. SWISS embodies Switzerland’s traditional values and is dedicated to delivering the highest product and service quality. The company has also set itself ambitious CO2 goals, and plans to halve its 2019 net CO2 emissions by 2030 and make its business and operations entirely carbon-neutral by 2050, particularly by promoting the use of sustainable aviation fuels. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline network.