Commercial Strategy & Revenue Leadership
- Define and lead the ISU’s global commercial sales strategy, setting multi-year revenue plans, annual targets, sector priorities and performance measures.
- Develop a diversified commercial portfolio and oversee forecasting, pipeline quality, pricing and reporting.
- Advise senior leadership on commercial opportunities, investments, risks and market positioning.
Business Development & Strategic Sales
- Personally originate, develop and close high-value, multi-year agreements with global and regional brands.
- Build a strong sales pipeline through existing networks and new relationships with brands, agencies and senior decision-makers.
- Lead pitches, presentations and negotiations, overseeing commercial terms, approvals and contract conclusion.
- Develop opportunities across technology, AI, consumer electronics, finance, travel, automotive, luxury, FMCG, health, wellness and telecommunications.
Commercial Proposition, Rights & Innovation
- Develop compelling commercial propositions aligned with partner objectives and ISU priorities.
- Lead rights valuation, pricing, packaging and inventory management to maximise revenue and protect long-term value.
- Identify new revenue opportunities across events, digital, content, data, licensing, hospitality and fan engagement.
- Ensure proposals are commercially robust, deliverable and assessed for value, cost, risk and return.
Functional Leadership & Sales Excellence
- Build and lead the sales function, including employees, consultants, agencies and external sales resources.
- Establish effective sales processes, governance, CRM discipline and performance standards.
- Allocate resources, coach colleagues and foster a high-performance, accountable culture.
- Manage sales budgets and external resources in line with priorities and expected returns.
Stakeholder & Partner Leadership
- Represent the ISU in senior discussions with global brands, agencies, rights holders, event organisers and strategic stakeholders.
- Build trusted C-suite relationships with prospective and existing partners.
- Ensure effective handover of signed agreements to activation and servicing teams.
- Oversee renewal strategies and protect partner value and long-term relationships.
Cross-Functional Leadership
- Collaborate with marketing, communications, digital, events, broadcast, legal and finance teams to develop integrated, commercially sound solutions.
- Work with ISU leadership, Member Federations and event organisers to unlock opportunities across global events and year-round properties.
- Promote a commercially focused culture and strengthen understanding of ISU commercial rights.
Market Intelligence, Governance & Performance
- Monitor sponsorship trends, competitors and market developments to identify opportunities and maintain a differentiated proposition.
- Report monthly and quarterly on revenue, pipeline, conversion, forecast accuracy, market activity and risks.
- Ensure compliance with internal governance, delegated authority, legal requirements and ethical standards.
- Use data, market insight and post-deal evaluation to improve commercial decisions, propositions and sales performance.