Associate Director, Commercial Omnichannel Strategy & Activation, Europe

revolutionmedicines; Basel; On-site; CHF 120,000 - 190,000; Full time

Job summary

Revolution Medicines in Europe seeks an Associate Director for Commercial Omnichannel Strategy & Activation to translate brand strategy into customer journeys and activation plans across European markets. You will partner with country teams to design engagement, drive channel choices and deliver a reusable Launch Kit tailored to local needs.

The role connects 전략 with execution, aligning commercial content, consent management and CRM capabilities to enable efficient, compliant multichannel

Responsibilities

• Lead the design, delivery and continuous improvement of the European Commercial Engagement Model and Commercial Launch Kit, including journey templates, channel guidance, approved commercial content and activation playbooks, with flexibility for country localisation.
• Own the commercial engagement framework for congresses and launch webinars, defining the desired customer experience, commercial touchpoints, channel options, consent capture touchpoints and follow-up journeys.
• Act as a trusted partner to country leadership teams, in particular Country Managers, Marketing, Sales and Commercial Excellence leads, co-creating journeys with initial launch markets and translating local learnings into reusable guidance for rollout across Europe.
• Define business needs for commercial content tagging and audience segmentation with content owners so that approved assets can be reused across channels. Support local commercial content adaptation and review; IS translates agreed business needs into system requirements.

Job description

Revolution Medicines is a global, commercial-state oncology company dedicated to discovering, developing and delivering innovative medicines for patients with RAS-addicted cancers. Leveraging its differentiated RAS(ON) tri-complex inhibitor platform, the company is advancing a broad, integrated portfolio of oral RAS(ON) inhibitors designed to directly target the active, cancer-driving state of RAS. Founded on rigorous scientific inquiry and a willingness to challenge long-held assumptions, Revolution Medicines is committed to changing the trajectory of disease for patients with RAS-addicted cancers worldwide.

Our people are united by a shared way of working: follow the science, challenge assumptions, act with urgency and hold ourselves to a high standard of rigor-all in service of patients.

The Opportunity:

Reporting to the Executive Director, Commercial Excellence, Analytics & Insights (CE&I) Europe, the Associate Director, Commercial Omnichannel Strategy & Activation, Europe owns the European commercial customer engagement model. The role translates brand strategy, customer insights and commercial launch priorities into targeted customer journeys, channel choices and actionable country activation plans. Working closely with European and country teams, the incumbent defines how commercial teams engage priority customers across field and digital channels to support brand objectives and commercial performance. The role connects strategy with execution through a reusable European Commercial Launch Kit, co-created with initial launch markets and adapted to local customer needs, channels and readiness. Accountabilities are clearly split: Commercial (this role) owns the customer and brand engagement strategy, journey design and country activation, while IS owns the CRM and omnichannel technology roadmap, platform standards, data and integration design, and technical delivery.

Responsibilities:

Commercial Omnichannel Engagement

• Lead the design, delivery and continuous improvement of the European Commercial Engagement Model and Commercial Launch Kit, including journey templates, channel guidance, approved commercial content and activation playbooks, with flexibility for country localisation.
• Own the commercial engagement framework for congresses and launch webinars, defining the desired customer experience, commercial touchpoints, channel options, consent capture touchpoints and follow-up journeys. Legal and Privacy own consent policy and OneTrust is the consent system of record; IS implements the approved capabilities. Email follow-up is based solely on valid, explicit customer consent.
• Act as a trusted partner to country leadership teams, in particular Country Managers, Marketing, Sales and Commercial Excellence leads, co-creating journeys with initial launch markets and translating local learnings into reusable guidance for rollout across Europe.
• Define business needs for commercial content tagging and audience segmentation with content owners so that approved assets can be reused across channels. Support local commercial content adaptation and review; IS translates agreed business needs into system requirements.

Commercial Country Activation & CRM Business Needs

• Help countries translate the European Commercial Launch Kit into actionable country activation plans through onboarding and guided sprint sessions, adapting audiences, content, channels and field handoffs to local needs.
• Coordinate ongoing business and activation support for country commercial engagement requests and campaign execution, with agreed service levels and clear delivery owners. System incidents, access, configuration, release support and platform enhancements remain within the IS support and product model.
• Work with country commercial teams and IS to adapt CRM-enabled workflows, segmentation, content use and consent capture to local journeys.
• Define the business value and priority of Commercial CRM and omnichannel needs with countries, including local process and engagement requirements, through a joint demand-intake process with IS. IS assesses reuse, platform fit, data and integration implications and delivery approach, and leads formal requirements documentation, platform governance, configuration and technical delivery, so that one shared CRM and omnichannel backlog is maintained.

Commercial Field Activation & Performance

• Design and continuously optimize the European field activation framework and supporting tools (e.g. field journey guidance, handoff rules and coaching materials), and coach country teams in applying them within the European engagement model. Country teams remain accountable for local execution, field deployment and in-market performance.
• Own the definition of commercial engagement KPIs, in partnership with the Commercial Analytics Lead, and the resulting business decisions to improve journey and channel effectiveness. Analytics owns analytical products and governance; IS owns platform adoption telemetr