- Be the passionate advocate for the SecureSafe product and brand at DSwiss and in the market
- Develop and execute a thorough go-to-market strategy for the SecureSafe brand, including performance marketing, route to market and partnerships, complemented by a business plan on how to successfully develop the SecureSafe business
- Own the lead and demand generation activities to conversation of the digital and offline channels for SecureSafe and the website
- Cultivate and manage partnerships relevant for the SecureSafe offering, working closely with the DSwiss GTM and product organization for white labeling and enterprise solutions
- Serve as the SecureSafe brand’s public ambassador, which includes acting as spokesperson for media engagements and live events
- Collaborate with Product Management to formulate a robust product strategy, positioning SecureSafe prominently in target markets aligned with the GTM strategy
- Work closely with Customer Operations to ensure structures supporting a successful customer life-cycle management (onboarding, growth, retention, and evangelism) are in place, delivering leading SaaS customer lifetime value (CLTV)
- Represent the SecureSafe business at Senior Leadership Team (SLT) and Board level
Job Requirements
- Bachelor's degree in a relevant field
- 8+ years of experience in tech product management or business leadership, including 3+ years in a senior leadership role
- Entrepreneurial mindset with a relentless drive to build a successful business
- Excellent communication and persuasion skills for effective and successful stakeholder management
- Proven experience in direct-to-consumer environments with high velocity, low touch conversion funnels
- A passion for technology, ideally (but not necessarily required) with expertise in data security, privacy, identity, or cloud storage
Job Responsibilities
- Overall responsibility for running the business in accordance with strategy and budget
- Ensuring sustainable growth of the company aligned with shareholder interest and in accordance with vision and mission
- Acting as the owner and business leader of the SecureSafe brand and develop it into a new and dedicated business unit that fosters accelerated and sustainable growth
- Being accountable for defining and implementing the go-to-market (GTM) strategy for our direct B2C business and champion the evolving B2B offering
- Collaborating with cross-functional teams to build a cohesive product and service strategy, ensuring maximum impact and success
- Representation of the company on the market
- Competitive salary, social and other benefits depending on contract location, hybrid work model
- DSwiss is a socially conscious company with an innovative and diverse team
- All employees are enabled to drive improvement and create value
- You will get to develop and learn within a highly talented and experienced team
- Geographic proximity to our Zurich or Lisbon office is preferred.
Remote locations in Germany, Austria or other locations will be considered.
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