Growth Marketer: E-Commerce Growth Engine (Hybrid)

Pflegewegweiser GmbH; Dübendorf; Hybrid; CHF 90.000 - 130.000; Vollzeit

Zusammenfassung

Pflegewegweiser GmbH, a health-tech scale-up, is hiring a Growth Marketing Lead in Switzerland. The role owns Google Search, Shopping, and PMax end-to-end, plus Meta campaigns, funnels, and growth experiments. You’ll work in a hybrid setup with 4 days in the office in Dübendorf and report to senior leadership.

You’ll drive data-driven decisions, optimize KPIs, and push new business models with the Head of E-Commerce. Fluency in German and English is required.

Qualifikationen

• 2–5 years of marketing experience, preferably at a startup, scale-up, or agency.
• Hands-on experience with paid campaigns on Google Ads and Meta — you’ve set up and optimized campaigns yourself, not just watched a dashboard.
• A data-driven understanding of marketing and e-commerce KPIs — comfortable with reporting and able to move quickly from raw data to an actionable recommendation.
• Ownership from day one — you'd rather build the process than wait for one.
• Comfort with ambiguity and a healthy balance between speed and quality.
• German and English - both C1+

Aufgaben

• The paid engine: own Google Search, Shopping, and PMax end-to-end — campaigns, assets, budgets, Merchant Center and shopping feed.
• Meta campaigns: plan, launch, and optimize; drive creatives from in-house production to agencies.
• Build marketing funnels across the customer journey and optimize from first click to repeat purchase.
• Design growth experiments and identify new growth opportunities beyond daily optimization.
• Develop new business models with the Head of E-Commerce and stress-test them.

Kenntnisse

Years of marketing experience

Paid campaigns

Data-driven KPIs

Ownership from day one

Comfort with ambiguity

German & English (C1+)

Tools

Shopify

Google Merchant Center

Jobbeschreibung

Pflegewegweiser GmbH, a health-tech scale-up, is hiring a Growth Marketing Lead in Switzerland. The role owns Google Search, Shopping, and PMax end-to-end, plus Meta campaigns, funnels, and growth experiments. You’ll work in a hybrid setup with 4 days in the office in Dübendorf and report to senior leadership.

You’ll drive data-driven decisions, optimize KPIs, and push new business models with the Head of E-Commerce. Fluency in German and English is required.