(Senior) Growth Marketer – E-Commerce

Pflegewegweiser GmbH; Zürich; Vor Ort; CHF 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Hybrid work (Zurich/Berlin)

International growth exposure

Zusammenfassung

Pflegewegweiser GmbH is seeking a growth-focused marketer to own the paid acquisition engine across Google and Meta, shaping a data-driven growth path for our Switzerland and US markets.

You will run campaigns end-to-end, optimize funnels, and run growth experiments with direct access to leadership, enabling fast decisions and ownership.

Join a fast-growing health-tech scale-up backed by an international group and help families live independently at home.

Qualifikationen

• 3+ years of marketing experience in startup/scale-up or agency.
• Hands-on with paid campaigns on Google Ads and Meta.
• Data-driven with KPI reporting and actionable recommendations.

Aufgaben

• Own Google Ads, Shopping, and PMax campaigns end-to-end.
• Plan, launch, and optimize Meta campaigns and creatives.
• Build and optimize marketing funnels across the customer journey.
• Design growth experiments and test new business models.

Kenntnisse

Google Ads & Meta Ads

Data-driven marketing

Campaign optimization

Ownership mindset

German & English communication

Tools

Google Merchant Center

Shopify

Canva

CapCut

Figma

Jobbeschreibung

Job Description

Location

• Zurich: Sonnentalstrasse 21, 8600 Dübendorf (Hybrid – 4 days in the office)
• Berlin: Erkelenzdamm 11-13, 10999 Berlin (Hybrid – 3 days in the office)

Who We Are

Pflegewegweiser, part of the Entyre Group, is one of the fastest-growing health-tech scale-ups in Switzerland and the US — 500+ employees, locations from Zurich to Boston, and a mission that truly matters: helping people live independently at home. We make sure families are compensated for caring for their loved ones, and supply them with the homecare products they rely on every day.

Pflegewegweiser Shop is a startup within this scale-up. We're building an e-commerce business from the ground up. That means: no legacy accounts to inherit, no 40-page media plans, and no waiting three quarters for your test to go live. You launch it, you own it, you read and interpret the numbers, and you act accordingly.

What You'll Own

The paid engine. You own Google Search, Shopping, and PMax end-to-end — from campaigns to assets to budget. You run the Merchant Center and the shopping feed like they're yours — because they are: clean data, healthy diagnostics, well-maintained feeds.

Meta & creatives. You plan, launch, and optimize our Meta campaigns. You drive the creatives that feed them — static and video — from in-house production to briefing and directing agencies. You know a winning ad isn't luck, it's a testing pipeline.

Funnels. You build marketing funnels across the entire customer journey and continuously optimize them — from first click to repeat purchase.

Growth sprints. You design experiments that open up new growth opportunities beyond day-to-day optimization. You find the growth opportunities we haven't identified or tapped yet.

New bets. You develop new business models together with the Head of E-Commerce, stress-test them, and make them better — expanding what the shop can be.

The setup. You question existing setups and processes, iterate on them, and make them better. If something is slow, manual, or "just grew that way," you challenge it.

The shop. You help improve the shop experience, drive e-commerce sales, and elevate the customer experience — your insights and improvement suggestions can be implemented quickly and directly to give our customers a better experience.

The numbers. You analyze marketing and sales KPIs to find growth opportunities and efficiencies. Your analysis doesn't just go into a report — it directly influences our spending and budget allocations.

What You Bring

• 3+ years of marketing experience, preferably at a startup, scale-up, or agency
• Hands-on experience with paid campaigns on Google Ads and Meta — you've set up and optimized campaigns yourself, not just watched a dashboard
• A data-driven understanding of marketing and e-commerce KPIs — comfortable with reporting and able to move quickly from raw data to an actionable recommendation
• Ownership from day one — you'd rather build the process than wait for one
• Comfort with ambiguity and a healthy balance between speed and quality
• German and English

Nice to have

• Experience with Google Merchant Center and shopping feeds
• Familiarity with Shopify or a comparable e-commerce platform
• Basic creative skills (Canva, CapCut, Figma, video production) and experience briefing creative agencies
• Knowledge of A/B testing, CRO, and funnel analyticsAn affinity for healthcare/homecare — or the curiosity to dive deep

Why this role

0 to 1, for real. You build the growth engine instead of waiting for someone else to.

Direct line to leadership. You report to the Senior Growth Manager and work closely with the Chief Business Development Officer. Short paths, fast decisions, no bureaucracy. You learn fast, get direct feedback, and quickly gain ownership of your own topics and areas of responsibility.

Impact you can see. Small, independent team; your tests land in the business immediately.

Scale at your back. The pace and autonomy of a startup, backed by the resources of an international group — in one of the biggest growth markets there is: homecare and digital health.

How we operate — non-negotiable

"Insanely great" for families — delivered now Forget mere "satisfaction." We deliver support that makes caregivers feel seen, understood, and valued. Anticipate their needs and solve problems quickly. The standard is "insanely great," period. Anything less slows us down and fails our families.

Speed is king — ruthless focus is key Velocity comes from focus. Eliminate distractions. Concentrate all effort on the #1 critical objective until it's done, then move to the next. Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure — move the needle now.

Raise the bar — crush mediocrity Mediocrity kills speed, morale, and companies. Hunt it down and eliminate it. Good enough is never good enough. Demand top performance from yourself and everyone around you. Own your work, deliver excellence fast, and accept no excuses.

The speed algorithm — question, delete, simplify, accelerate Build momentum by questioning every requirement: who asked, and why? Delete ruthlessly — parts, processes, bureaucracy. Simplify what remains. Accelerate cycle times relentlessly. "It can't be done" means "you haven't figured it out yet — go do it." Break bottlenecks, find shortcuts, remove friction.

Act like owners — bold bets, fast action This is your company. Own the mission and the results. Take initiative, make bold bets that leapfrog progress, and act decisively. If you stumble, learn faster and go again. Bias for action is everything.

The bottom line: We are building something vital at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump in and build faster, welcome to Pflegewegweiser!

Deutsch

Wer wir sind

Pflegewegweiser, Teil der Entyre Group, ist eines der am schnellsten wachsenden Health-Tech-Scale-ups in der Schweiz und den USA – 500+ Mitarbeitende, Standorte von Zürich bis Boston und eine Mission, die wirklich zählt: Menschen zu helfen, selbstbestimmt zu Hause zu leben. Wir sorgen dafür, dass Familien für die Pflege ihrer Angehörigen entschädigt werden, und beliefern sie mit den Homecare-Produkten, auf die sie sich täglich verlassen.

Der Pflegewegweiser Shop ist ein Startup innerhalb dieses Scale-ups. Wir bauen ein E-Commerce-Business von null auf. Das heisst: keine Alt-Accounts, die du erbst, keine 40-seitigen Mediapläne und kein Warten über drei Quartale, bis dein Test live geht. Du launchst es, du ownst es, du liest und interpretierst die Zahlen, und handelst entsprechend.

Was du ownst

Die Paid-Engine. Du ownst Google Search, Shopping und PMax end-to-end – von Kampagnen über Assets bis Budget. Du führst das Merchant Center und den Shopping-Feed, als wären sie deine – denn das sind sie: saubere Daten, gesunde Diagnostics, top gepflegte Feeds.

Meta & Creatives. Du planst, launchst und optimierst unsere Meta-Kampagnen. Du treibst die Creatives, die sie füttern – Static und Video – von Inhouse-Produktion bis zum Briefen und Steuern von Agenturen. Du weisst: Eine Gewinner-Ad ist kein Glückstreffer, sondern eine Testing-Pipeline.

Funnels. Du baust Marketing-Funnels entlang der gesamten Customer Journey und optimierst sie konsequent – vom ersten Klick bis zum Wiederkauf.

Growth S