Global Marketing Operations Director

L'Occitane en Provence; Genf; Vor Ort; CHF 120’000 - 150’000; Vollzeit

Zusammenfassung

A leading international beauty brand in Switzerland is seeking a highly motivated Global Marketing Operations Director. The role involves executing global marketing strategies, overseeing operations across regions, and ensuring brand consistency. Ideal candidates have extensive marketing experience, strong communication skills, and are fluent in English, with French being a plus. The position offers a multicultural work environment and a commitment to sustainability.

Leistungen

Multi-cultural work environment

Empowering culture focused on collaboration

Opportunities for personal development

Qualifikationen

• 12 - 15 years of progressive marketing experience.
• Experience in both global and local marketing roles.
• Excellent communication and stakeholder management skills.

Aufgaben

• Develop and implement global marketing strategies.
• Oversee marketing execution across regions.
• Establish key performance indicators for activities.

Kenntnisse

Global marketing strategy execution

Cross-functional leadership

Performance analysis

Stakeholder management

Fluent in English

Fluent in French

Jobbeschreibung

Overview

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L\'OCCITANE Group is a certified B CorporationTM.

We are looking for a highly motivated Global Marketing Operations Director to join our Maison L’Occitane en Provence global commercial team!

Role purpose

The Global Marketing Operations Director will act as the orchestrator of global marketing execution, ensuring alignment between brand vision and market realities, across all regions and distribution channels. With responsibility across strategy deployment, process governance, toolkit rollout, and performance optimization, this role is central to delivering L’Occitane’s harmonized global brand experience, ensuring effective global marketing strategies and their seamless implementation.

Location: Plan-Les-Ouates (near Geneva).

Reporting to: Chief Commercial Officer L’Occitane en Provence.

Cross-regional and cross-channel oversight: overseeing functionally the regional marketing leads

Main responsibilities

• Global marketing strategy execution:
  • Develop, implement, and oversee global go-to-market, operational marketing strategies in collaboration with the global and local marketing and sales teams, in line with the business objectives.
  • Support BU teams in executing within a unified global framework while adapting to market-specific realities.
  • Oversee the translation of strategic brand guidelines into actionable, regional & local marketing plans, ensuring brand consistency.
  • Accountable for: Commercial brief and toolkit alignment, toolkit adoption at BU/local level, global brand & campaigns roadmap adherence.
• Cross-functional leadership, coordination & collaboration:
  • Act as a key liaison between global headquarters and business units to align trade marketing actions.
  • Oversee functionally (dotted line reporting) the Marketing leads of our business units.
  • Foster strong collaboration with sales, marketing, RGM and digital teams (global and local) to ensure alignment on cohesive go-to-market strategies.
  • Drive process and operational excellence by ensuring marketing teams adhere to global frameworks, timelines, and playbooks for campaign execution.
• Channel-specific execution and activation:
  • Develop tailored trade marketing plans and approaches for the different distribution channels, in collaboration with global and local teams.
  • Identify and oversee innovative marketing techniques to enhance brand presence across all touchpoints.
  • Ensure coherence and impact of campaigns to build a strong and consistent brand.
• Performance analysis and optimisation:
  • Establish joint key performance indicators and regular reporting to track and measure the effectiveness of trade marketing activities.
  • Enable 2-way feedback loops to optimize global-to-local marketing activations.

How you can fit

• 12 - 15 years of progressive marketing experience
• Mandatory experience in both marketing global roles and in local /regional roles, executing marketing strategies across diverse geographies and distribution channels
• Excellent communication and stakeholder management skills
• Team management & leadership capabilities with ability to work collaboratively and develop strong relationships in an international context
• Fluent in English, French is a strong asset
• Results driven, go-getter with high ownership
• Business & marketing foresight
• Drive for excellence in execution
• High positive energy, resilience, curiosity and humbleness.

What we offer

• A multi-cultural enriching role, working with passionate colleagues coming from all over the world;
• Great job content & context, given the brand journey towards elevation;
• A unique empowering culture centered on collaboration, impact, curiosity and striving for excellence in execution.

PERMANENT CONTRACT

STARTING DATE: ASAP

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.
#LI-DNI