Global Marketing Director - Remote Launch & Strategy

GSK; Baar; Vor Ort; CHF 147.000 - 184.000; Vollzeit

Zusammenfassung

GSK is seeking a Senior Global Marketing Director to lead global commercial strategy for neladalkib’s second-line indication, focusing on competitive positioning, brand marketing, and launch readiness. You will partner with R&D, medical, market access, and insights teams and engage with markets to drive execution.

The role emphasizes accountability, capability development, and high impact in highly competitive markets, with a global, cross-functional scope across regions.

Qualifikationen

• Bachelor’s degree in business, life sciences, or a related field.
• Minimum 10 years of experience in the pharmaceutical or biotech industry.
• Experience leading product launches or major lifecycle campaigns.
• Strong cross-functional collaboration in a matrix environment.
• Ability to use data and insights to inform strategic decisions and measure outcomes.

Aufgaben

• Lead the development and execution of global marketing strategy.
• Translate insights into competitive market positioning and multichannel campaigns.
• Establish and track KPIs to measure commercial impact and enable rapid learning.
• Collaborate across R&D, medical, market access, insights, and commercial teams.
• Drive launch readiness activities including segmentation and customer journey mapping.
• Collaborate with regions/markets to drive commercial execution.
• Manage external agencies and vendor partnerships for compliant marketing.
• Ensure plans comply with regulations and internal policies.
• Coach and develop team members and influence senior leaders.

Kenntnisse

Brand Marketing

Data to Insights

Digital Fluency

Enterprise Thinking

Global Product Strategy

Launch Excellence

Scientific Literacy

Ausbildung

Bachelor’s degree in business, life sciences, or a related field

MBA or related advanced degree

Jobbeschreibung

GSK is seeking a Senior Global Marketing Director to lead global commercial strategy for neladalkib’s second-line indication, focusing on competitive positioning, brand marketing, and launch readiness. You will partner with R&D, medical, market access, and insights teams and engage with markets to drive execution.

The role emphasizes accountability, capability development, and high impact in highly competitive markets, with a global, cross-functional scope across regions.