Senior Global Marketing Director - Lung

GSK; Baar; Vor Ort; CHF 147.000 - 184.000; Vollzeit

Zusammenfassung

GSK is seeking a Senior Global Marketing Director to lead global commercial strategy for neladalkib’s second-line indication, focusing on competitive positioning, brand marketing, and launch readiness. You will partner with R&D, medical, market access, and insights teams and engage with markets to drive execution.

The role emphasizes accountability, capability development, and high impact in highly competitive markets, with a global, cross-functional scope across regions.

Qualifikationen

• Bachelor’s degree in business, life sciences, or a related field.
• Minimum 10 years of experience in the pharmaceutical or biotech industry.
• Experience leading product launches or major lifecycle campaigns.
• Strong cross-functional collaboration in a matrix environment.
• Ability to use data and insights to inform strategic decisions and measure outcomes.

Aufgaben

• Lead the development and execution of global marketing strategy.
• Translate insights into competitive market positioning and multichannel campaigns.
• Establish and track KPIs to measure commercial impact and enable rapid learning.
• Collaborate across R&D, medical, market access, insights, and commercial teams.
• Drive launch readiness activities including segmentation and customer journey mapping.
• Collaborate with regions/markets to drive commercial execution.
• Manage external agencies and vendor partnerships for compliant marketing.
• Ensure plans comply with regulations and internal policies.
• Coach and develop team members and influence senior leaders.

Kenntnisse

Brand Marketing

Data to Insights

Digital Fluency

Enterprise Thinking

Global Product Strategy

Launch Excellence

Scientific Literacy

Ausbildung

Bachelor’s degree in business, life sciences, or a related field

MBA or related advanced degree

Jobbeschreibung

Location:

Flexible to home worker in US and other select global locations

As Senior Global Marketing Director, you will lead global commercial strategy for neladalkib second-line indication, with a focus on product competitive positioning, brand marketing, launch readiness and close collaboration with markets to drive execution. You will partner cross-functionally with R&D, medical, market access, strategic insights teams and local markets to build clear, evidence-led commercialization plans.

This role offers growth, visible impact, and the chance to help GSK unite science, technology and talent to get ahead of disease together. This role will suit commercial strategists and marketers who thrive in dynamic environments, are comfortable with ambiguity, and who are motivated to drive performance with high impact for lung cancer. The selected individual will need to demonstrate high accountability for impact and strong track record of building new capabilities and developing innovative approaches to win in highly-competitive markets.

Key Responsibilities

• Lead the development and execution of global marketing strategy
• Translate customer and patient insights into clear competitive market positioning, messaging, and multichannel campaigns.
• Establish and track key performance indicators to measure commercial impact and inform rapid learning cycles.
• Collaborate in cross-functional planning with R&D, medical affairs, market access, insights, and commercial teams to align goals and tactics.
• Drive launch readiness activities including market segmentation, customer journey mapping, and commercial enablement.
• Collaborate closely with regions and markets to drive commercial execution
• Manage external agency and vendor partners to deliver high-quality, compliant marketing materials and initiatives.
• Ensure marketing plans comply with relevant regulations and internal policies while maintaining high ethical standards.
• Coach and develop team members and influence senior leaders to secure resources and alignment.

Why You?

Basic Qualification

• Bachelor’s degree in business, life sciences, or a related field.
• Minimum 10 years of experience in the pharmaceutical or biotech industry.
• Demonstrated experience leading product launches or major lifecycle campaigns.
• Strong cross-functional collaboration skills in a matrix environment.
• Proven ability to use data and insights to inform strategic decisions and measure outcomes.

Preferred Qualification

• Advanced degree (MBA, MPH, MSc, or related).
• Prior experience leading a global launch in oncology or lung cancer specifically.
• Commercial Experience at the global or above-country (e.g. regional) level.
• Track record of managing external agencies and vendor partnerships.
• Strong financial acumen with experience in budget management and ROI assessments.
• Excellent communication and presentation skills

Skills

Brand Marketing, Data to Insights, Digital Fluency, Enterprise Thinking, Global Product Strategy, Launch Excellence, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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