Global DTX Marketing Strategy Lead - PWS

El Camino Health; Lausanne; Hybrid; CHF 90,000 - 130,000; Full time

Job summary

Logitech is seeking a Global DTX Marketing Manager to lead the PWS category in the Direct-To-Consumer channel. Location options include Lausanne or Utrecht with a hybrid model (2-3 days in office) and up to 15% travel.

You will drive the global marketing roadmap, audience architecture, and scalable frameworks across the DTX ecosystem. You will partner with product marketing, brand, and regional teams to optimize campaigns, content, and performance analytics, ensuring a unified, data-driven

Qualifications

• 5+ years in marketing, digital content strategy, or e-commerce (category/campaign management experience preferred).
• Proven success launching, managing, and optimizing cross-channel campaigns and digital content.
• Strong collaborative skills with demonstrated ability to lead cross-functional, global teams.
• Expertise in consumer journey design, digital content best practices, and performance analytics.
• Excellent project management, creative briefing, stakeholder communication, and reporting skills.
• Proactive and assertive leadership driving business impact.

Responsibilities

• Define and segment global audiences for the DTX channel using data insights to drive engagement and conversion.
• Architect the long-term DTX marketing strategy and roadmap aligned with commercial objectives.
• Establish strategic frameworks for PWS consumer journey mapping and key touchpoints for acquisition and retention.
• Lead upstream content strategy with narrative requirements for PWS personas on the DTX platform.
• Develop scalable playbooks and marketing frameworks for regional activation and product launches.
• Ensure alignment with PWS Product Marketing and cross-functional teams for a unified marketing voice.

Skills

Marketing strategy

Digital content

E-commerce

Cross-functional leadership

Audience journey

Project management

Stakeholder communication

Performance analytics

Proactive / assertive

Leadership

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred)

Job description

Logitech is seeking a Global DTX Marketing Manager to lead the PWS category in the Direct-To-Consumer channel. Location options include Lausanne or Utrecht with a hybrid model (2-3 days in office) and up to 15% travel.

You will drive the global marketing roadmap, audience architecture, and scalable frameworks across the DTX ecosystem. You will partner with product marketing, brand, and regional teams to optimize campaigns, content, and performance analytics, ensuring a unified, data-driven