Social Media Specialist

Tissot SA; Le Locle; Vor Ort; CHF 80.000 - 120.000; Vollzeit

Zusammenfassung

Tissot SA, based in Le Locle, Switzerland, seeks a Social Media Specialist to elevate the brand's visibility across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.

You will oversee organic content strategy and coordinate with Content, PR and Sponsoring teams to deliver compelling, on-brand storytelling.

Qualifikationen

• Degree in Marketing, Communication, Media or a related field.
• First significant professional experience in social media or digital marketing.

Aufgaben

• Lead day-to-day management of organic social media across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social media calendar in line with brand priorities, campaigns and product launches.
• Work closely with marketing teams to define content needs and formats for social media.
• Drive the creation of social-first content with internal teams, agencies and external partners.
• Maximize organic visibility of partnerships, ambassadors and key events through social content.
• Monitor and analyze social media performance and identify opportunities for growth.
• Support influencer and creator initiatives from identification to content coordination.
• Guide local markets to highlight key events in line with the global brand strategy.
• Collaborate with Customer Care to monitor comments and community feedback.
• Monitor trends and emerging formats to identify new opportunities.
• Analyze social media account performance with proactive suggestions and improvements.

Kenntnisse

Social media management

Creative mindset

Tech savvy

Analytical skills

Time management

Independent worker

Entrepreneurial mindset

Writing skills

Communication skills

Ausbildung

Marketing degree

Communications degree

Jobbeschreibung

This job posting was published here directly by one of our clients. The State Secretariat for Economic Affairs has no control over its content or quality.

Social Media Specialist

has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, has translated craftsmanship and precision into stylish timepieces now sold in over 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss watches. The tradition of innovation lives on, keeping closely in touch with the times.

We are hiring our next Social Media Specialist, based in Le Locle to join the International Digital Marketing team at Headquarters !

As Social Media Specialist, you will be responsible for overseeing the company's social media accounts and develop the visibility and desirability of the brand by implementing the social media organic content strategy.

• Lead the day-to-day management and development of the company's organic social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn and emerging platforms.
• Develop and maintain the global social media calendar in line with brand priorities, campaigns, partners and product launches.
• Work closely with marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media.
• Drive the creation of dedicated social-first content with internal teams, agencies and external partners.
• Maximize the organic visibility of sports partnerships, ambassadors and key events through dedicated social media content and activations.
• Monitor and analyze social media performance and proactively identify opportunities for growth and engagement.
• Support influencer and creator initiatives, from profile identification to content coordination and amplification.
• Support and guide local markets in highlighting key local events on social media, in line with the global brand strategy.
• Collaborate with Customer Care to monitor comments, direct messages and community feedback.
• Monitor social media trends, platform developments and emerging formats to identify new opportunities.
• Analyze social media account performances with proactive suggestions and improvements.
• Support digital marketing projects and initiatives.

Profile

• Degree in Marketing, Communication, Media or a related field.
• First significant professional experience in social media or digital marketing is required, preferably within the luxury, lifestyle or consumer goods industry.

Professional requirements

• Excellent writing and communication skills, with the ability to adapt content and tone of voice to different platforms and audiences.
• Strong understanding of , TikTok, YouTube and LinkedIn, with hands-on experience managing social media accounts and content.
• Creative mindset with a strong interest in content, storytelling and social media trends.
• Tech-savvy and comfortable working with digital platforms and tools.
• Strong analytical, organizational, planning and time-management skills.
• Proactive, self-motivated and able to work independently while being a strong team player.
• Entrepreneurial mindset, with the curiosity and initiative to identify new opportunities and continuously improve social media activities.

Languages

Fluent in French and English, both written and spoken.

Company address

Chemin des Tourelles 17 - 2400 Le Locle

Work details

• Work location: 2400 Le Locle (NE)
• Workload: 100%
• Employment start: By agreement
• Employment duration: Permanent
• By online: Online form