Global Copywriter (icebreaker)

Sportyjob; Stabio; Vor Ort; CHF 80’000 - 120’000; Vollzeit

Zusammenfassung

Icebreaker is seeking a Global Copywriter to shape its messaging across marketing communications. The role involves collaborating with various teams to ensure a consistent brand voice, crafting engaging copy for campaigns, and optimizing content for SEO. Ideal candidates will have a strong background in marketing copywriting, particularly within the outdoor or fashion industries, and possess excellent writing skills.

Leistungen

On-site gym

50% discount on all VF brands

Complimentary hot drinks

Qualifikationen

• 5+ years of experience in marketing copywriting, ideally in outdoor or fashion.
• Outstanding English writing skills.
• Proven ability to work quickly and efficiently.

Aufgaben

• Craft a unified brand voice across all markets.
• Create compelling copy for global campaigns.
• Optimize copy for SEO to improve performance.

Kenntnisse

Marketing Copywriting

SEO Optimization

Brand Storytelling

Ausbildung

Bachelor’s or Master’s degree in Communications

Jobbeschreibung

Global Copywriter (icebreaker) page is loaded

Global Copywriter (icebreaker)

Apply locations EMEA > CHE > Stabio > VF Campus VF2 time type Full time posted on Posted Yesterday job requisition id R-20250317-0007

icebreaker is looking for an exceptional Global Copywriter to join our Global Marketing Team based in Stabio, Switzerland.

Driven by the belief that nature has the answers, we lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel. We're passionate about connecting people to natural alternatives.

We continuously launch campaigns and initiatives to help people gain a deeper understanding of how their clothes are made, the materials used, and the benefits of switching to natural alternatives. Our commitment to progress drives us forward. While we’re not perfect, we’re dedicated to finding solutions that create a positive impact.

Let’s Talk About the Role

As a Global Copywriter, you will be the voice of icebreaker, shaping its tone and messaging across all creative and marketing communications.

You will work closely with the global marketing team (brand and creative) to bring global brand and product campaigns to life. Additionally, you will collaborate with key departments—including merchandising, design, and sales—to ensure a consistent brand tone of voice across all touchpoints.

How You Will Make a Difference

• Craft a unified brand voice by ensuring consistent messaging across all markets and channels.

• Create compelling copy for global brand and product campaigns.

• Develop copy platforms to bring brand storytelling to life across multiple channels (e-commerce, newsletters, retail, wholesale, and social media).

• Work closely with legal and sustainability teams to ensure compliance with regulations and accurate claims.

• Support the product team by writing product descriptions, innovation highlights, and product names.

• Adapt content for regional audiences, tailoring messaging to resonate with diverse cultural markets.

• Optimize copy for SEO, improving website and paid ad performance.

Skills for Success

You should be an exceptional marketing copywriter, capable of transforming brand and product stories into engaging marketing campaigns.

• 5+ years of experience, ideally in the outdoor, fashion, or sustainability-driven industry.

• Outstanding English writing skills with a strong understanding of various marketing channels.

• Proven ability to work quickly and efficiently while maintaining accuracy.

• Strong organizational skills and keen attention to detail.

• Team player with a proactive approach in a fast-paced environment.

Native-level English proficiency is required. A University bachelor’s or master’s degree in communications or a related field is a plus, but we are most interested in your experience and professional achievements.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

• Break out areas offering complimentary hot drinks
  

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you likewhat you have read and want to join our teamthen we would like to hear from you!

Due to the high volume of candidates we receive, we will only contact successful applicants for the interview stage.

#LI- AN1

R-20250317-0007

About Us

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, and Dickies. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote inclusion throughout VF around the world.VF is an equal opportunity employer. VF provides equal employment and advancement opportunities to all qualified individuals. VF bases employment decisions on skills, qualifications, and abilities. To learn more, read our Equal Opportunity Employment Policy here .

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail] .