Global Channel Activation Lead – Travel Retail Growth

Lindt & Sprüngli USA; Kilchberg; On-site; CHF 90,000 - 140,000; Full time

Job summary

Lindt & Sprüngli USA is seeking a Channel Activation Manager to lead marketing campaigns for Global Travel Retail. You will develop activation concepts, manage end-to-end execution, and collaborate with Brand, Trade Marketing and Sales teams to optimize in-store visibility and drive sales across brands.

Fluency in English is required; German is preferred. BA in Marketing or equivalent and strong Office/creative software skills are expected in a fast-paced FMCG environment.

Qualifications

• Proven track record in trade marketing and/or market activation ideally in a fast-paced FMCG environment; travel retail experience preferred.

Responsibilities

• Develop activation concepts for novelties and core assortments aligned with brand plans.
• Create creative concepts meeting targets for scalability, budget, and global relevance.
• Drive in-store visibility and conversions with customer-exclusive activations and launches.
• Collaborate with Brand Managers to develop budgets, targets and timelines for activations.
• Oversee end-to-end activation campaigns across brands and manage asset creation with marketing teams.
• Coordinate with agencies and suppliers; monitor campaign performance with sales teams.
• Support regional teams in local adaptation and development of activation concepts.
• Provide marketing support for regional projects and internal requests.

Skills

Trade marketing

Market activation

Travel Retail experience

Cross-functional collaboration

Campaign analytics

Education

BA degree in Marketing

Tools

PowerPoint

Word

Excel

Photoshop

Job description

Lindt & Sprüngli USA is seeking a Channel Activation Manager to lead marketing campaigns for Global Travel Retail. You will develop activation concepts, manage end-to-end execution, and collaborate with Brand, Trade Marketing and Sales teams to optimize in-store visibility and drive sales across brands.

Fluency in English is required; German is preferred. BA in Marketing or equivalent and strong Office/creative software skills are expected in a fast-paced FMCG environment.