Channel Activation Manager Global Travel Retail - Available Immediately

Lindt & Sprüngli USA; Kilchberg; On-site; CHF 90,000 - 140,000; Full time

Job summary

Lindt & Sprüngli USA is seeking a Channel Activation Manager to lead marketing campaigns for Global Travel Retail. You will develop activation concepts, manage end-to-end execution, and collaborate with Brand, Trade Marketing and Sales teams to optimize in-store visibility and drive sales across brands.

Fluency in English is required; German is preferred. BA in Marketing or equivalent and strong Office/creative software skills are expected in a fast-paced FMCG environment.

Qualifications

• Proven track record in trade marketing and/or market activation ideally in a fast-paced FMCG environment; travel retail experience preferred.

Responsibilities

• Develop activation concepts for novelties and core assortments aligned with brand plans.
• Create creative concepts meeting targets for scalability, budget, and global relevance.
• Drive in-store visibility and conversions with customer-exclusive activations and launches.
• Collaborate with Brand Managers to develop budgets, targets and timelines for activations.
• Oversee end-to-end activation campaigns across brands and manage asset creation with marketing teams.
• Coordinate with agencies and suppliers; monitor campaign performance with sales teams.
• Support regional teams in local adaptation and development of activation concepts.
• Provide marketing support for regional projects and internal requests.

Skills

Trade marketing

Market activation

Travel Retail experience

Cross-functional collaboration

Campaign analytics

Education

BA degree in Marketing

Tools

PowerPoint

Word

Excel

Photoshop

Job description

Lindt & Sprüngli Portrait

Contribute to Lindt Global Travel Retail growth as part of the global Marketing team. The role is responsible for developing and implementing effective marketing campaigns to achieve set brand and sales targets. The Channel Activation Manager is working closely with all internal and external stakeholders to develop innovative concepts to drive growth.

Duties and Responsibilities:

Activation Concept Development

• Responsible for the development of effective marketing campaigns for novelties, as well as core assortments based on the approved marketing plans of the Brand teams

• Responsible for the development of creative concepts that meet set targets with regards to scalability, innovation factor, budget and global relevance

• Develop customer-exclusive activation concepts to drive in-store visibility and conversion and support exclusive launches

• Responsible for analyzing consumer and industry trends and actively incorporating them into conceptual development

Activation Concept Execution & Tracking

• Collaborate with internal stakeholders to define clear budgets, targets and timelines for each activation

• Management of the end-to-end execution of activation campaigns across all brands

• Oversee and manage the creation of all campaign assets in close collaboration with Brand Managers

• Responsible for internal coordination among Brand & Trade Marketing to ensure execution on-time and within budget

• Responsible for selection and onboarding of local partners in close collaboration with regional teams (agencies and suppliers)

• Responsible for monitoring and analyzing campaign performance in close collaboration with Sales

• Responsible for development of clear recommendations for continuous improvement

Full responsibility for organization and execution of promotional activities for Global Account Heinemann

• Full coordination and responsibility of brand activations in collaboration with Marketing and Sales Teams

• Adaption of existing guidelines, concepts and brand identities to customized space

• Stakeholder management (internal and external) incl. briefing and coordination with agencies and customers

• Coordination of data and print material

• Tracking of promotional executions

Retail in Travel Retail Project Management Support

• Responsible for the coordination and oversight of Retail in Travel Retail projects, ensuring timelines, workstreams and deliverables are aligned across internal teams and external partners.

• Responsible for project communication and reporting, keeping key stakeholders informed on progress, milestones, openings and potential risks.

Regional Support

• Support regional teams in conceptual development of local adaptation

• Develop regionally relevant activation concepts where appropriate

Marketing Support

• Manage internal sales requests related to brand activations

• Provide support in various other projects (example: meetings, presentations)

• Management of relevant ad‐hoc requests from internal and external counterparts

Minimum Experience Requirements and Professional Background: Proven track record in trade marketing and/or market activation ideally in a fast-paced FMCG environment; preferably experience in Travel Retail

Preferred Experience Requirements:

Functional Capabilities:

• Personality: Very organized & structured way of working - you know how to handle several tasks simultaneously; solution-oriented with strong problem-solving skills; strong self-drive

• Collaboration: Team player who thrives in cross-functional teams; works well with internal and external stakeholders (agencies, suppliers etc); can establish priorities and meet deadlines

• Commercial Mind: Ability to balance commerciality with creativity to achieve set performance targets

• Independent: Flexible and dynamic, independent working style – comfortably navigating in a fast-paced environment

Minimum Education Requirements : BA degree in Marketing or equivalent required

Language Skills: Fluency in English is mandatory, German is preferred

Other Requirements: Advanced Microsoft Office skills (PPT, Word, Excel), Photoshop etc. is beneficial