Channel Activation Manager Global Travel Retail - Available Immediately

Lindt & Sprüngli Group; Kilchberg; Remote; CHF 110,000 - 145,000; Full time

Job summary

Lindt & Sprüngli Group in Kilchberg, Switzerland, is hiring a Channel Activation Manager for Global Travel Retail. You will develop and implement campaigns to boost brand visibility and sales, working with Brand teams and external partners.

The role requires English fluency, German preferred, and a BA in Marketing or equivalent. You will oversee end-to-end activation execution, budget management, and performance analysis to drive growth in a fast-paced FMCG environment.

Qualifications

• BA in Marketing or equivalent required.
• Fluent English; German preferred.
• Strong organizational and time-management skills.
• Experience in trade marketing or Travel Retail is a plus.

Responsibilities

• Develop and execute activation campaigns for novelties and core assortments.
• Create concepts to drive in-store visibility and conversion.
• Coordinate with Brand Managers, agencies, and suppliers.
• Manage end-to-end activation budgets, timelines, and assets.
• Track campaign performance and optimize based on sales data.
• Support Retail in Travel Retail projects and regional adaptations.

Skills

Fluent English

German preferred

Organized and structured

Team player

Education

BA in Marketing or equivalent

Tools

Microsoft Office (PPT, Word, Excel)

Photoshop

Job description

## Channel Activation Manager Global Travel Retail - Available ImmediatelyApply: Kilchberg, Switzerland: Full time: Posted Today: JR104264# # **Lindt & Sprüngli Portrait**Contribute to Lindt Global Travel Retail growth as part of the global Marketing team. The role is responsible for developing and implementing effective marketing campaigns to achieve set brand and sales targets. The Channel Activation Manager is working closely with all internal and external stakeholders to develop innovative concepts to drive growth. **Duties and Responsibilities:** **Activation Concept Development**- Responsible for the development of effective marketing campaigns for novelties, as well as core assortments based on the approved marketing plans of the Brand teams- Responsible for the development of creative concepts that meet set targets with regards to scalability, innovation factor, budget and global relevance- Develop customer-exclusive activation concepts to drive in-store visibility and conversion and support exclusive launches- Responsible for analyzing consumer and industry trends and actively incorporating them into conceptual development **Activation Concept Execution & Tracking**- Collaborate with internal stakeholders to define clear budgets, targets and timelines for each activation- Management of the end-to-end execution of activation campaigns across all brands- Oversee and manage the creation of all campaign assets in close collaboration with Brand Managers- Responsible for internal coordination among Brand & Trade Marketing to ensure execution on-time and within budget- Responsible for selection and onboarding of local partners in close collaboration with regional teams (agencies and suppliers)- Responsible for monitoring and analyzing campaign performance in close collaboration with Sales- Responsible for development of clear recommendations for continuous improvement **Full responsibility for organization and execution of promotional activities for Global Account Heinemann**- Full coordination and responsibility of brand activations in collaboration with Marketing and Sales Teams- Adaption of existing guidelines, concepts and brand identities to customized space- Stakeholder management (internal and external) incl. briefing and coordination with agencies and customers- Coordination of data and print material- Tracking of promotional executions **Retail in Travel Retail Project Management Support**- Responsible for the coordination and oversight of Retail in Travel Retail projects, ensuring timelines, workstreams and deliverables are aligned across internal teams and external partners.- Responsible for project communication and reporting, keeping key stakeholders informed on progress, milestones, openings and potential risks. **Regional Support**- Support regional teams in conceptual development of local adaptation- Develop regionally relevant activation concepts where appropriate **Marketing Support**- Manage internal sales requests related to brand activations- Provide support in various other projects (example: meetings, presentations)- Management of relevant ad‐hoc requests from internal and external counterparts **Minimum Experience Requirements and Professional Background:** Proven track record in trade marketing and/or market activation ideally in a fast-paced FMCG environment; preferably experience in Travel Retail **Preferred Experience Requirements:****Functional Capabilities:**- Personality: Very organized & structured way of working - you know how to handle several tasks simultaneously; solution-oriented with strong problem-solving skills; strong self-drive- Collaboration: Team player who thrives in cross-functional teams; works well with internal and external stakeholders (agencies, suppliers etc); can establish priorities and meet deadlines- Commercial Mind: Ability to balance commerciality with creativity to achieve set performance targets- Independent: Flexible and dynamic, independent working style – comfortably navigating in a fast-paced environment**Minimum Education Requirements**: BA degree in Marketing or equivalent required**Language Skills:** Fluency in English is mandatory, German is preferred **Other Requirements:** Advanced Microsoft Office skills (PPT, Word, Excel), Photoshop etc. is beneficial