Global Brand & Growth Lead

MIDO AG; Le Locle; Vor Ort; CHF 180.000 - 240.000; Vollzeit

Zusammenfassung

MIDO AG in Le Locle, Switzerland, seeks an experienced Head of International Marketing to shape global strategy and drive growth.

Lead cross‑functional teams, oversee 360° campaigns, coordinate product launches, and ensure a cohesive, digital‑first brand presence across markets and channels. This senior role requires a vision for premium branding in luxury consumer goods, strong stakeholder management, and travel 10–15%.

Qualifikationen

• University degree in Marketing, Business Administration, or related field.
• Minimum 5-8 years of international marketing management experience in luxury/lifestyle sectors.
• Proven track record in global marketing strategies and integrated campaigns.
• Strong understanding of brand building, consumer engagement, and omnichannel marketing.
• Experience managing international stakeholders across multiple markets.
• Ability to blend strategic thinking with operational execution.
• Experience in digital marketing and e-commerce is a strong advantage.

Aufgaben

• Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity.
• Drive the global media and communication strategy for a consistent brand presence across markets.
• Champion brand positioning, identity, and experiences worldwide.
• Lead international 360° marketing campaigns with a digital-first focus.
• Coordinate product launches, seasonal campaigns, and activations.
• Build partnerships with subsidiaries, distributors, and local marketing teams.
• Ensure consistent brand experiences across retail, digital and omnichannel touchpoints.
• Lead and coach the marketing team and collaborate across sales, product, and digital areas.

Kenntnisse

Strategic marketing leadership

Brand management

Digital marketing

Campaign management

Budget management

Cross-functional leadership

International stakeholders

Ausbildung

University degree in Marketing or related

MBA preferred

Jobbeschreibung

MIDO AG in Le Locle, Switzerland, seeks an experienced Head of International Marketing to shape global strategy and drive growth.

Lead cross‑functional teams, oversee 360° campaigns, coordinate product launches, and ensure a cohesive, digital‑first brand presence across markets and channels. This senior role requires a vision for premium branding in luxury consumer goods, strong stakeholder management, and travel 10–15%.