Geospatial Product Marketing Manager — GTM & Growth

Leica Geosystems; Sankt Gallen; Vor Ort; CHF 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Bonus system

Pension plan

Discounts

Employee events

International culture

Zusammenfassung

Leica Geosystems, part of Hexagon, seeks an experienced B2B technology Product Marketing Manager in the Geomatics Division to shape positioning and go-to-market for measurement and geospatial solutions. You will collaborate with global Product Management, Sales and Marketing to launch products, develop sales enablement content, and translate complex tech into clear customer value across field to office.

Based in the St.

Qualifikationen

• 8+ years of B2B marketing experience
• 2+ years in Product Marketing
• Go-to-market strategy development and product launches
• Strong product positioning and messaging skills
• Collaboration with Product Management, Sales and global teams
• Analytical skills with customer insights and market intelligence
• Excellent project and stakeholder management
• Fluency in English; German a plus

Aufgaben

• Develop compelling product positioning, messaging, and value propositions for Geomatics products and solutions.
• Lead go-to-market initiatives and support global product launches with cross-functional teams.
• Gather customer insights, conduct market and competitive analysis, and identify opportunities to strengthen market positioning.
• Create sales enablement materials, including presentations, battlecards, and customer content.
• Partner with content and demand generation teams to develop marketing assets across the customer journey.
• Measure the effectiveness of product marketing activities and optimize launches and messaging.

Kenntnisse

B2B marketing

Product marketing

Go-to-market

Messaging

Cross-functional collaboration

Market research

Project management

English proficiency

Ausbildung

Bachelor’s or Master’s in Marketing/Business

Jobbeschreibung

Leica Geosystems, part of Hexagon, seeks an experienced B2B technology Product Marketing Manager in the Geomatics Division to shape positioning and go-to-market for measurement and geospatial solutions. You will collaborate with global Product Management, Sales and Marketing to launch products, develop sales enablement content, and translate complex tech into clear customer value across field to office.

Based in the St.