Product Marketing Manager (m/f/d)

Leica Geosystems AG; Heerbrugg; Vor Ort; CHF 140.000 - 190.000; Vollzeit

Benefits dieser Stelle

Career growth

Flexible hours

Bonus system

Pension plan

Discounts

Employee events

Global team

Zusammenfassung

Leica Geosystems AG is seeking an experienced B2B technology Product Marketing Manager to drive growth for the Reality Capture Hardware portfolio from Heerbrugg. You will define positioning, lead go-to-market initiatives, and collaborate with global teams to deliver compelling customer value.

The role requires strong leadership in product launches, market analysis, and creating sales enablement content, with English proficiency and German a plus.

Qualifikationen

• 8+ years of B2B marketing experience, including 2+ years in Product Marketing.
• Proven experience developing and executing go-to-market strategies and leading successful product launches.
• Strong expertise in product positioning and messaging.
• Experience working with Product Management, Sales, and cross-functional global teams.
• English proficiency; German is a strong plus.

Aufgaben

• Develop compelling product positioning, messaging, and value propositions for Leica Geosystems' Reality Capture Hardware portfolio.
• Lead go-to-market initiatives and support global product launches by collaborating with Product Management, Sales, and Marketing teams.
• Gather customer insights, conduct market and competitive analysis, and identify opportunities to strengthen market positioning.
• Create sales enablement materials, including presentations, battlecards, and customer-facing content, to support commercial success.
• Partner with content and demand generation teams to develop impactful marketing assets across the customer journey.
• Measure the effectiveness of product marketing activities and continuously optimize messaging, launches, and go-to-market strategies.
• Collaborate with cross-functional global teams to drive business growth and deliver an outstanding customer experience.

Kenntnisse

Go-to-market strategies

Product positioning

Market analysis

Sales enablement

Cross-functional collaboration

English proficiency

Ausbildung

Bachelor's or Master's in Marketing/Business

Jobbeschreibung

Committed and with passion for precision we create digital reality solutions combining sensor, software, and autonomous technologies to empower a sustainable future

We are looking for an experienced B2B technology Product Marketing Manager to help drive growth of Leica Geosystems' Reality Capture Hardware portfolio. As an individual contributor in this strategic, international role, you will work closely with global Product Management, Sales, and Marketing teams to define product positioning and messaging, lead go-to-market initiatives and product launches, gather customer and market insights, and develop sales enablement materials that drive commercial success.

Heerbrugg 100%

We offer you

• Opportunity to work with a talented and passionate global team
• Career growth and development opportunities
• A dynamic and inclusive work environment
• Flexible annual working hours based on a 40-hour week, with 100% employment
• Bonus system and extra-mandatory pension fund contributions
• Various discounts (Health, Car, Entertainment and much more)
• Employee events
• Warm and international corporate culture based on respect and cooperation

Here you can find more information about us as an employer .

Committed and with passion for precision we create digital reality solutions combining sensor, software, and autonomous technologies to empower a sustainable future

We are looking for an experienced B2B technology Product Marketing Manager to help drive growth of Leica Geosystems' Reality Capture Hardware portfolio. As an individual contributor in this strategic, international role, you will work closely with global Product Management, Sales, and Marketing teams to define product positioning and messaging, lead go-to-market initiatives and product launches, gather customer and market insights, and develop sales enablement materials that drive commercial success.

This appeals to you

• Develop compelling product positioning, messaging, and value propositions for Leica Geosystems' Reality Capture Hardware portfolio
• Lead go-to-market initiatives and support global product launches by collaborating with Product Management, Sales, and Marketing teams
• Gather customer insights, conduct market and competitive analysis, and identify opportunities to strengthen market positioning
• Create sales enablement materials, including presentations, battlecards, and customer-facing content, to support commercial success
• Partner with content and demand generation teams to develop impactful marketing assets across the customer journey
• Measure the effectiveness of product marketing activities and continuously optimize messaging, launches, and go-to-market strategies
• Collaborate with cross-functional global teams to drive business growth and deliver an outstanding customer experience

This is you

• Bachelor’s or master's degree in Marketing, Business Administration, or a related field
• 8+ years of B2B marketing experience, including 2+ years in Product Marketing
• Proven experience developing and executing go-to-market strategies and leading successful product launches
• Strong expertise in product positioning, messaging, and translating complex technologies into compelling customer value propositions
• Experience working closely with Product Management, Sales, and cross-functional global teams
• Strong analytical skills with experience in customer insights, market research, and competitive intelligence
• Excellent project management and stakeholder management skills
• Full professional proficiency in English, both written and spoken. German is a strong plus
• Experience in B2B technology, industrial technology, geospatial, construction, infrastructure, manufacturing, engineering, or related industries is a strong advantage

We offer you

• Opportunity to work with a talented and passionate global team
• Career growth and development opportunities
• A dynamic and inclusive work environment
• Flexible annual working hours based on a 40-hour week, with 100% employment
• Bonus system and extra-mandatory pension fund contributions
• Various discounts (Health, Car, Entertainment and much more)
• Employee events
• Warm and international corporate culture based on respect and cooperation

Here you can find more information about us as an employer .

About Us

Hexagon is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries. You will be part of a strong, experienced, inspiring and motivated team of experts driving the future of Hexagon. You will use and develop your skills in our highly innovative and diverse environment.

Flexible working models allow you to ideally combine work and private interests.

Contact

If you have any questions, please do not hesitate to contact Romina Kwandt , Talent Acquisition Specialist.