Field Sales Leader – FMCG, Bern-Mittelland

Jobup; Bern; On-site; CHF 90,000 - 130,000; Full time

Job summary

Ricola Switzerland Ltd in Bern-Mittelland is seeking an Area Sales Manager to independently manage the sales area, growing relationships and placing Ricola products with customers. You will implement sales and marketing strategies, identify market trends, and contribute to the Swiss business growth.

The role requires 1–2 years of field sales experience, strong persuasiveness, and fluency in German with good French; travel within the Bern/Mittelland region is expected.

Qualifications

• Commercial training with a focus or further training in sales.
• At least 1–2 years of field sales experience.
• Fluent German (C2) and good French skills are an advantage.
• Valid driving licence category B.
• Willingness to travel within the Bern/Mittelland region.
• Strong persuasiveness and independent working style.
• Good IT affinity and confidence with digital tools.

Responsibilities

• Independently manage your sales area and ensure products are optimally placed with customers.
• Expand existing customer relationships and win new customers for our brands.
• Implement marketing and sales activities in the market and identify trends and opportunities early.
• Observe market developments and derive measures to strengthen our market position.
• Manage a diverse customer portfolio (wholesale, food retail, department stores, kiosks, petrol stations, pharmacies and bakeries).
• Represent our brands at trade fairs, exhibitions and events of trading partners.
• Participate in regional and national sales events and support the sales team as needed.

Skills

Strong persuasive skills

Independent work style

Fluent German (C2)

Good French skills

Willingness to travel

Valid driving licence (B)

IT affinity

Education

Commercial training with sales focus

Further training in sales

Job description

Ricola Switzerland Ltd in Bern-Mittelland is seeking an Area Sales Manager to independently manage the sales area, growing relationships and placing Ricola products with customers. You will implement sales and marketing strategies, identify market trends, and contribute to the Swiss business growth.

The role requires 1–2 years of field sales experience, strong persuasiveness, and fluency in German with good French; travel within the Bern/Mittelland region is expected.