Area Sales Manager (m/w/d) – Region Bern-Mittelland, 100%

Ricola; Bern; Hybrid; CHF 90.000 - 120.000; Vollzeit

Zusammenfassung

Ricola in Switzerland is seeking an Area Sales Manager for the Bern-Mittelland region. You will independently manage your sales territory, ensuring optimal product placement with customers, and actively expand relationships with wholesalers, retailers, and other partners.

You will represent Ricola at trade shows and events, implement market strategies, and contribute to the growth of our Swiss business. Travel within the Bern/Mittelland region is required, and fluency in German (C2) is essential.

Qualifikationen

• Independent management of sales territory, ensuring products are optimally placed with customers.
• Strategically expand existing customer relationships and acquire new customers for our brands.
• Marketing and sales activities are implemented in the market, while you identify trends and opportunities early.
• Monitor market developments to strengthen Ricola’s market position.
• Manage a diverse customer portfolio including wholesalers, food retail chains, department stores, kiosks, gas stations, pharmacies, and bakeries.
• Represent Ricola at trade shows, exhibitions and events hosted by our retail partners.
• Participate in regional and national sales events and support other sales regions when needed.

Aufgaben

• Independently manage your sales territory, ensuring products are optimally placed with customers.
• Strategically expand existing customer relationships and acquire new customers for our brands.
• Marketing and sales activities are implemented in the market while you identify trends and opportunities early.
• Monitor market developments and devise measures to strengthen Ricola’s market position.
• Manage a diverse customer portfolio including wholesalers, food retail chains, department stores, kiosks, gas stations, pharmacies, and bakeries.
• Represent Ricola at trade shows, exhibitions and events hosted by retail partners.
• Participate in regional and national sales events and support other sales regions when needed.

Kenntnisse

Field sales

Customer relationship building

Persuasive communication

Willingness to travel

German (C2)

French language

Ausbildung

Basic business training with a focus on or further education in sales

1–2 years of field sales experience

Jobbeschreibung

Do you want to make a difference, not just turn up to work? Then you’ve come to the right place.

Interested, from immediate or negotiable as

Area Sales Manager (m/w/d) – Region Bern-Mittelland, 100%

to be a part of Ricola?

That's what you can achieve with us.

You’ll ensure that our brands grow visibly, successfully, and sustainably in your sales territory. In this role, you’ll combine working independently in the market with the consistent implementation of our sales and marketing strategies, and you’ll actively contribute to the further development of our Swiss business.
Your mission:

• Independently managing your sales territory, you ensure that our products are optimally placed with our customers
• You strategically expand existing customer relationships and acquire new customers for our brands
• Marketing and sales activities are consistently implemented by you in the market, while you identify trends and new opportunities early on
• By monitoring market developments, you devise measures to strengthen our market position
• Your responsibilities include managing a diverse customer portfolio (wholesalers, food retail chains, department stores, kiosks, gas stations, pharmacies, and bakeries)
• At trade shows, exhibitions, and events hosted by our retail partners, you represent our brands
• You actively participate in regional and national sales events and contribute to the team
• As needed, you take on additional tasks and support other sales regions

How well-versed are you in these areas?

You enjoy being out in the field, work independently, and know how to build and nurture long-term customer relationships. You stand out thanks to your hands-on approach, flexibility, and knack for spotting sales opportunities.
To this end, you bring the following:

• Basic business training with a focus on or further education in sales
• At least 1–2 years of experience in field sales, ideally in the food or FMCG industry
• Strong persuasive skills and a creative, flexible, and independent work style
• A high degree of personal responsibility and the ability to make decisions quickly and pragmatically
• Fluency in German (C2 level); good French skills are a plus
• Willingness to travel extensively within the Bern/Mittelland Switzerland region
• Valid Category B driver’s license
• Strong IT skills and confidence using digital tools
• Residing in the Bern/Mittellandregion

That’s something you can look forward to.

Together, we achieve great things – sustainably and with foresight. Join our team and embody the Ricola spirit with us. Find out more about what makes us stand out as an employer at ricola.com/opportunities .

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