Europe Marketing & Channel Activation Leader

Caterpillar Inc.; Genf; On-site; CHF 150,000 - 190,000; Full time

Job summary

Caterpillar Inc. is seeking a customer‑focused marketing leader to strengthen engagement across Europe.

The role drives integrated marketing strategies to generate demand, raise brand awareness, accelerate adoption of machines, services, and technology, and deepen customer relationships across the lifecycle. You will lead a team responsible for full-funnel marketing, digital engagement, PR, events, and experiential campaigns, while aligning with dealers and global teams.

Qualifications

• 10+ years of progressive marketing experience in industrial, construction, manufacturing, automotive, OEM, or retail/B2C environments.
• Experience leading integrated marketing, digital marketing, brand, customer engagement and demand gen programs.
• Strong understanding of digital marketing, paid media, content strategy, social media, marketing automation, analytics, PR, and experiential marketing.

Responsibilities

• Lead development and execution of integrated marketing strategies for Europe.
• Oversee full-funnel marketing, digital campaigns, events, and channel activation.
• Coach and develop a high-performing marketing team and modern marketing operations.
• Translate insights into compelling messaging, value propositions, and campaigns with measurable ROI.
• Collaborate with dealers and global teams to adapt global strategies to Europe.
• Create connected customer experiences across awareness, purchase, ownership, service and advocacy.
• Manage budgets, agencies, and vendors to maximize value and measurable business results.

Skills

Marketing leadership

Digital marketing

Brand & customer engagement

Strategic thinking

Team coaching

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation

Analytics

Public relations

Job description

Caterpillar Inc. is seeking a customer‑focused marketing leader to strengthen engagement across Europe.

The role drives integrated marketing strategies to generate demand, raise brand awareness, accelerate adoption of machines, services, and technology, and deepen customer relationships across the lifecycle. You will lead a team responsible for full-funnel marketing, digital engagement, PR, events, and experiential campaigns, while aligning with dealers and global teams.