EMEA Marketing Manager - Molecular Regional Lead

bioMérieux SA; Genf; Vor Ort; CHF 120’000 - 180’000; Vollzeit

Zusammenfassung

A leading company in the In Vitro Diagnostics industry is seeking a Regional Molecular Biology Franchise Lead for EMEA. You will shape and execute our regional marketing strategy, ensuring alignment with global initiatives while driving local market success. This pivotal role involves strategic planning, market intelligence, and collaboration across various teams, aimed at achieving excellence in product launches and brand consistency.

Qualifikationen

• 7–10 years in marketing leadership in In Vitro Diagnostics industry.
• Proven ability to lead across multiple markets in a matrixed environment.
• Successful product launches and molecular biology solutions management experience.

Aufgaben

• Define and align regional priorities with global objectives.
• Gather, synthesize, and deliver actionable insights for product development.
• Lead the regional commercialization strategy and track performance.

Kenntnisse

Business Acumen

Analytical Thinking

Communication

Ausbildung

Master’s degree in Marketing, Life Sciences, or Business

Jobbeschreibung

bioMérieux S.A.

EMEA Marketing Manager - Molecular Regional Lead - REF

We are seeking a dynamic Regional Molecular Biology Franchise Lead – EMEA to shape and execute our regional marketing strategy, ensuring seamless alignment between global initiatives and local market needs.

As the Regional Franchise Lead, you will serve as the essential bridge between Global Marketing Product & Market Management and cluster-level Marketing teams, translating global strategies into regionally relevant priorities. You’ll be instrumental in market insights consolidation, strategic execution, and cross-functional alignment, ensuring consistent yet locally optimized success across the EMEA region.

What will be your responsibilities ?

• Strategy & Planning: Define and align regional priorities with global objectives, ensuring commercial relevance and customer-centric impact.

• Market Intelligence: Gather, synthesize, and deliver actionable insights to inform product development, lifecycle management, and strategic adaptation.

• Launch Excellence: Lead the regional commercialization strategy, ensuring preparedness, effective execution, and continuous performance tracking.

• Cross-Market Collaboration: Partner with local marketing teams, facilitating best practice sharing and enhancing operational efficiency.

• Brand Consistency: Drive uniform messaging, positioning, and marketing activities, with thoughtful localization for maximum effectiveness.

Who are you ?

• Education: Master’s degree in Marketing, Life Sciences, Business, or a related field.

• Experience: 7–10 years in marketing leadership inIn Vitro Diagnostics industry.

• Regional Expertise: Proven ability to lead across multiple markets in a matrixed environment.

• Track Record: Successful product launches and molecular biology solutions management experience.

• Skills: Strong business acumen, analytical thinking, and communication abilities.

• Language: Fluent English; additional European language(s) a plus.

• Travel: Willingness to travel across EMEA (~30%).

Position based in any EMEA country. If France, preferrably based in our Headquarters near Lyon.