Digital Content Specialist

The SWATCH Group; Le Locle; Vor Ort; CHF 70.000 - 100.000; Vollzeit

Zusammenfassung

The Swatch Group’s Tissot brand is seeking a Digital Content Specialist to support the management and continuous improvement of the brand website and digital assets across markets. You will help deliver a consistent brand experience online.

Your role covers content maintenance across global markets, leading homepage activations, creating landing pages for new product launches, and collaborating with Creative, Product Marketing, E-commerce, and local teams to ensure content accuracy and

Aufgaben

• Manage, coordinate and maintain website content across global markets.
• Lead global homepage activations and oversee local market implementation.
• Lead the creation and deployment of landing pages for new product launches.
• Monitor website content quality, content updates, and overall content consistency.
• Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
• Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
• Support UX/UI optimization initiatives to improve customer experience and website performance.
• Coordinate SEO and GEO content implementation to improve visibility and organic performance.
• Support Marketing DAM governance, asset organization, and content distribution processes.
• Develop content guidelines, documentation, and best practices for global markets.
• Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.

Jobbeschreibung

Overview

As a Digital Content Specialist, you will support the management and continuous improvement of Tissot’s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot’s brand website.

Your main responsibilities will be as followed:

• Manage, coordinate and maintain website content across global markets.
• Lead global homepage activations and oversee local market implementation.
• Lead the creation and deployment of landing pages for new product launches.
• Monitor website content quality, content updates, and overall content consistency.
• Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
• Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
• Support UX/UI optimization initiatives to improve customer experience and website performance.
• Coordinate SEO and GEO content implementation to improve visibility and organic performance.
• Support Marketing DAM governance, asset organization, and content distribution processes.
• Develop content guidelines, documentation, and best practices for global markets.
• Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.