Demand Generation and Data-Insights Manager

ABB; Zürich; Vor Ort; CHF 90’000 - 130’000; Vollzeit

Zusammenfassung

ABB recherche un Demand Generation and Data-Insights Manager pour développer des stratégies de marketing numérique axées sur les données. Ce rôle clé exige une solide expérience en gestion de campagnes et en analyse de données pour améliorer les performances marketing et l'engagement client, tout en travaillant avec des technologies émergentes et en intégrant l'intelligence artificielle dans les processus de marketing.

Qualifikationen

• Minimum de 8 ans d'expérience en génération de demande dans un environnement B2B.
• Compréhension approfondie des réglementations sur la confidentialité des données, y compris le RGPD.
• Expérience démontrée dans la conception de parcours de développement de prospects.

Aufgaben

• Développer et faire évoluer la stratégie de génération de demande.
• Gérer des campagnes intégrées sur divers canaux.
• Analyser les performances des campagnes pour optimiser le retour sur investissement.

Kenntnisse

Analyse de données

Stratégie de marketing numérique

Gestion de campagnes

CRM (Salesforce)

Marketing basé sur les comptes (ABM)

Créativité

Compétences en communication

Ausbildung

Baccalauréat ou plus en Communications, Marketing, ou domaine connexe

Tools

Salesforce

Pardot

6Sense

Jobbeschreibung

Demand Generation and Data-Insights Manager

Demand Generation and Data-Insights Manager

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På ABB hjälper vi industrier att bli snabbare, mer resurseffektiva och hållbara. Här är framsteg en självklarhet - för dig, ditt team och hela världen. Som global marknadsledare ger vi dig rätt förutsättningar för att lyckas med det. Det kommer inte alltid att vara enkelt - utveckling kräver mod och styrka. På ABB är du aldrig ensam. Run what runs the world.

Denna Position Rapporterar Till

Marketing Manager - Digital

As the Demand Generation & Data Insights Manager for ABB’s Process Automation business area, you will be

responsible for advancing data-driven digital marketing and demand generation strategies in close collaboration with

divisional stakeholders. Your role will focus on ensuring effective execution of omni-channel marketing initiatives and

leveraging data insights to enhance campaign performance and return on marketing investment (ROMI).

This role reports to Head of Digital Marketing & Marketing Technology, ABB Process Automation.

Key Responsibilities

• Strategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs.
• Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.
• Data Analysis & Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness.
• Personalization & Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.
• Performance Measurement & Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics.
• AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement.
• Technology & Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.
  
  

Qualifications For The Role

• Bachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).
• Minimum of 8 years of experience in demand generation, within a B2B environment.
• Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.
• Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).
• In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.
• Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).
• Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.
• Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholders
  
  

Vi värdesätter människor med olika bakgrund. Kan det här vara ditt nästa steg? Ansök idag eller besök www.abb.com för att läsa mer om oss och se hur vår teknologi påverkar världen.

96507664

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Automation Machinery Manufacturing

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