Customer Journey & Data Analytics Specialist

Indeavr; Genf; Hybrid; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Busy, dynamic and involving work day

Experience and performance based remun

Direct financial and mentorship to for

Culture that stimulates knowledge and

Job summary

INDEAVR is seeking a Digital Marketing Specialist to join our Data Strategy Services team in Geneva. You will craft and track customer journeys, implement tagging methodologies, and define KPIs across multiple industries.

The role involves collaborating with diverse teams to optimize data collection and drive data-driven decisions. Ideal candidates have a degree in a relevant field, strong analytical skills, and hands-on experience with tagging tools (GTM/Adobe Launch/Matomo) and CMPs.

Qualifications

• Degree in a relevant bachelor or master program (preferably with quantitative coursework).
• Strong analytical skills essential.
• Experience with data collection, extraction and manipulation techniques.
• Knowledge of tagging technologies and analytics services advantageous.
• Understanding of consent management (CMP) considered a plus, but not required.
• Experience with CMS (Drupal) advantageous, but not required.

Responsibilities

• Develop and maintain comprehensive customer journey maps across digital touchpoints.
• Implement and manage tagging technologies ensuring accurate data tracking.
• Collaborate with cross-functional teams to establish and track KPIs and metrics for each customer journey stage.
• Understand and utilize tagging methodologies (events, data layers, triggers) to optimize data collection.
• Troubleshoot tagging issues and recommend data collection enhancements.
• Provide insights to improve customer experience, engagement, and conversion rates based on data analysis.
• Stay updated on industry trends, best practices, and emerging tagging technologies.
• Work with project team to derive insights, conclusions, and recommendations.
• Coordinate activities with client’s project team.
• Present findings in an impactful and understandable manner.

Skills

Strong analytical skills

Excellent communication skills

Self-motivated

Teamwork

Strong work ethic

Education

Bachelor's or Master's degree in a relevant field

Tools

Google Tag Manager

Adobe Launch

Matomo

OneTrust CMP

Drupal CMS

Job description

INDEAVR is seeking a Digital Marketing Specialist to join our Data Strategy Services team in Geneva. You will craft and track customer journeys, implement tagging methodologies, and define KPIs across multiple industries.

The role involves collaborating with diverse teams to optimize data collection and drive data-driven decisions. Ideal candidates have a degree in a relevant field, strong analytical skills, and hands-on experience with tagging tools (GTM/Adobe Launch/Matomo) and CMPs.