Consultant (12 months, home-based, remotely) Digital Specialist, Paid Media and Digital Infrast[...]

UNICEF Tchad; Schweiz; Remote; CHF 50’000 - 70’000; Vollzeit

Zusammenfassung

An international humanitarian organization is looking for a skilled Digital Specialist to manage paid media and digital infrastructure. This consultant role requires at least five years of experience in Digital Fundraising and marketing, along with advanced degree qualifications. The position is primarily remote and focuses on optimizing digital campaigns to increase engagement and conversions across various countries.

Qualifikationen

• Minimum five years of experience in Digital Fundraising or Digital Marketing.
• Proven experience in establishing digital infrastructure and paid media campaigns.
• Ability to work in multicultural, cross-functional teams.

Aufgaben

• Manage paid media across COs and Clusters to generate leads and conversions.
• Oversee digital infrastructure and ensure all needed tools are established.
• Analyze campaign performance and optimize for maximum ROI.

Kenntnisse

Digital Fundraising

Paid Media Campaigns

Digital Marketing

CRM Systems

Fluency in English

Ausbildung

Master’s degree in Business Administration or related field

Jobbeschreibung

Overview

Consultant (12 months, home-based, remotely) Digital Specialist, Paid Media and Digital Infrastructure, CODAS, PFP, Geneva.

Responsibilities

• Be responsible for Paid Media, including all digital communications aimed at generating visits, leads, and conversions across COs and Clusters.
• Ensure relevant digital infrastructure is in place (e.g., Global Giving Platform for digital marketing). Work with ICT to ensure landing pages and integration with providers are established. Play a major role in ensuring that the digital infrastructure is in place.
• Help ensure adequate back-end tracking and analytics, monitor results; manage pixels in Google Tag Manager; collaborate on setting up the digital dashboard.
• Monitor online advertising campaigns, propose improvements, analyze campaign data, report results, and recommend optimizations.
• Manage relationships with external suppliers (agencies, systems, and tools) to ensure optimal results.
• Plan, execute, and evaluate objectives, strategies, and actions in digital capture channels (SEO/SEM, Display, Real-Time Bidding, social media, database capture), maximizing volume, ROI, and brand image.
• Train digital personnel in COs on paid media, enabling them to manage future campaigns where applicable.
• Define SEM strategy, implement campaigns, monitor ROI, and recommend improvements.
• Optimize landing pages to maximize conversion rate.
• Create, manage, and implement pay-per-click campaigns; conduct keyword research and analysis.
• Manage budgets for remarketing and ROI analysis; optimize campaigns for maximum return on investment.

Specific Responsibilities In Social Media Ads

• Define social advertising strategy aligned to UNICEF’s strategy with CO PSFR and Communications.
• Develop, implement, and manage social media advertising campaigns according to defined strategy.
• Provide strategies for campaign segmentation, targeting, and cost-effectiveness.
• Measure profitability of advertising channels, track metrics, and monitor conversations.
• Plan, define, and optimize lead generation campaigns through social media or other channels.

Work Assignments & Deliverables

• Reporting on progression of goals versus targets on active campaigns in the ECA Cluster and PSFR Cos, in addition to relevant tests.
• Provide monthly progress reports on the implementation of plans versus KPIs as per scope of work.
• Deliverables due by: 31 January 2026; 28 February 2026; 31 March 2026; 30 April 2026; 31 May 2026; 30 June 2026; 31 July 2026; 31 August 2026; 30 September 2026; 31 October 2026; 30 November 2026; 31 December 2026.

Qualifications

• Education: An advanced university degree (Master’s degree or higher) in Business Administration, Marketing, Communications, Fundraising, Management, or another relevant field; or a first-level degree with two additional years of qualifying experience.
• Experience: A minimum of five (5) years in Digital Fundraising and/or Digital Marketing, specifically in Paid Media campaigns and implementation; proven experience establishing digital infrastructure (landing pages, CRM systems, digital payment solutions); hands-on experience in developing markets or UNICEF regional/country offices; experience across multiple countries and emerging markets; multicultural, cross-functional teamwork experience; understanding of UNICEF systems and operations is an asset.
• Languages: Fluency in English required; knowledge of other UN official languages is an asset.

Other

For every child, UNICEF’s CRITAS values (Care, Respect, Integrity, Trust, Accountability, Sustainability) guide our work. This role is for a consultant sponsored by UNICEF, with terms that include evaluation of deliverables and compliance with UNICEF policies. Please indicate all-inclusive fees in the cover letter. The selection may consider value for money and adherence to deliverables.