Consultant (12 months, home-based, remotely) Digital Specialist, Paid Media and Digital Infrast[...]

UNICEF; Genf; Remote; CHF 65’000 - 85’000; Vollzeit

Zusammenfassung

A global children's charity in Geneva is seeking a Digital Specialist to manage and optimize paid media campaigns aimed at funding initiatives. The role requires a minimum of 5 years in digital fundraising with expertise in digital marketing. Candidates should be fluent in English and have proven abilities in managing digital infrastructures and analyzing data for campaign success.

Leistungen

Competitive compensation

Diverse working environment

Opportunities for professional development

Qualifikationen

• Minimum 5 years of experience in Digital Fundraising or Marketing.
• Proven experience with Paid Media campaigns.
• Fluent in English; knowledge of UN languages is a plus.

Aufgaben

• Manage paid media campaigns to generate leads.
• Ensure digital infrastructure is in place.
• Monitor and analyze campaign data.

Kenntnisse

Digital Fundraising

Paid Media Campaigns

Digital Marketing

Data Analysis

SEO/SEM

Social Media Advertising

Ausbildung

Master’s degree in Business Administration, Marketing, or related field

Tools

Google Tag Manager

CRM Systems

Jobbeschreibung

Overview

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. UNICEF is a place where careers are built with diverse opportunities for professional and personal development. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package. For every child, the right to peace.

Purpose Of Assignment

The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a Digital Specialist to provide implementation support for the Europe and Central Asia (ECA) region, Private Sector Fundraising (PSFR) Clusters/ROs (LAC, ROSA, ECA and MENA RO), and related Country Office (CO) PSFR teams. The incumbent will also support testing in Eastern and Southern Africa (ESA) and West and Central Africa (WCA) regions, ensuring they meet their 2025-2026 goals. The role involves working directly with Cluster Managers, CO PSFR teams, Regional Office teams, ICT, CODAS, and external agencies to ensure PSFR entities achieve their goals and develop ambitious plans for 2027 onwards. Internal collaboration with relevant stakeholders will support tracking and reporting to aid goal delivery.

Scope Of Work

The incumbent will report to the PFP Market Development Manager, CODAS and work closely with Regional Office teams, ICT, Cluster Managers, CO PSFR teams, and external agencies.

• Be responsible for Paid Media, including all digital communications aimed at generating visits, leads, and conversions across COs and Clusters.
• Ensure relevant digital infrastructure is in place (e.g., Global Giving Platform for digital marketing). Collaborate with ICT to ensure landing pages and integration with providers are established; play a major role in ensuring the digital infrastructure is in place.
• Assess and implement back-end tracking and analytics to monitor results; manage pixels in Google Tag Manager; contribute to setting up the digital dashboard.
• Monitor online advertising campaigns, propose improvements, analyze campaign data, report results, and recommend optimizations.
• Manage relationships with external suppliers (agencies, systems, and tools) to ensure optimal results.
• Plan, execute, and evaluate objectives, strategies, and actions in digital capture channels (SEO/SEM, Display, Real-Time Bidding, social media, affiliation, database capture) to maximize volume, ROI, and brand image.
• Train digital personnel in COs on paid media to enable management of future campaigns where applicable.
• Define SEM strategy, implement campaigns, monitor ROI, and recommend improvements.
• Optimize landing pages to maximize conversion rate.
• Create, manage, and implement pay-per-click campaigns.
• Conduct keyword research and analysis.
• Manage budgets for remarketing and ROI analysis.
• Optimize campaigns for maximum return on investment.

Specific Responsibilities In Social Media Ads (where Needed)

• Define social advertising strategy aligned to UNICEF’s strategy with CO PSFR and Communications.
• Develop, implement, and manage social media advertising campaigns according to defined strategy.
• Provide strategies for campaign segmentation, targeting, and cost-effectiveness.
• Measure profitability of advertising channels, track metrics, and monitor conversations.
• Plan, define, and optimize lead generation campaigns through social media or other channels.

Work Assignments Overview

• Reporting on progression of goals versus targets on active campaigns in ECA Cluster and PSFR Cos, in addition to relevant tests.

Deliverables/Outputs

Due By: 31 January 2026; 28 February 2026; 31 March 2026; 30 April 2026; 31 May 2026; 30 June 2026; 31 July 2026; 31 August 2026; 30 September 2026; 31 October 2026; 30 November 2026; 31 December 2026.

• Provide monthly progress report on the implementation of plans versus KPIs as per scope of work.

Qualifications

Education

• An advanced university degree (Master’s degree or higher) in Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field is required.
• Alternatively, a first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced degree.

Experience

• A minimum of five (5) years of professional experience in Digital Fundraising and/or Digital Marketing, specifically in Paid Media campaigns and implementation, is required.
• Proven experience establishing digital infrastructure (landing pages, CRM systems, and digital payment solutions).
• Hands-on experience in developing markets or UNICEF regional/country offices is required.
• Experience working across multiple countries is desirable.
• Proven experience across multiple and emerging markets is required.
• Proven multicultural, cross-functional team experience is required.
• Understanding of UNICEF systems, processes, and operations is an asset.

Language

• Fluency in English is required. Knowledge of other UN official languages is an asset.

For every Child

You demonstrate UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). To view our competency framework, please visit here.

Remarks

• Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.
• Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment if deliverables are not up to standard or if there are delays.
• Only shortlisted candidates will be contacted and advanced to the next stage of the selection process.
• Consultants and individual contractors are not staff members under UN/UNICEF policies and will not receive staff benefits. Terms of service are governed by the contract and general conditions of contracts. Consultants are responsible for tax liabilities.
• Selected candidates must ensure visa and health insurance (if applicable) are valid for the contract period. They may be required to show fully-vaccinated status against SARS-CoV-2 as per WHO recommendations. Remote work excludes some requirements.
• UNICEF is committed to diversity and inclusion and offers reasonable accommodation for consultants/contractors with disabilities. You are encouraged to disclose disability during application if accommodation is needed.
• UNICEF does not hire candidates who are married to children. A zero-tolerance policy applies to exploitation, harassment, and discrimination. Background checks will be conducted, including verification of credentials and employment history. Additional information may be requested for disability-related documentation confidentially.