Consultant (12 months, home-based, remotely) Digital Fundraising Specialist, CODAS, PFP, Geneva

UNICEF; Genf; Remote; CHF 80’000 - 100’000; Vollzeit

Zusammenfassung

An international organization in Geneva is seeking a Digital Fundraising Specialist to develop and implement fundraising strategies. The role involves market analysis, campaign management, and team coordination to maximize fundraising efforts. Candidates must have over 6 years of experience in digital marketing or fundraising, strong analytical skills, and fluency in English. This position offers an opportunity to make a significant impact in various regions.

Leistungen

Competitive salary

Professional development opportunities

Diverse working environment

Qualifikationen

• 6+ years of experience in digital marketing or fundraising.
• Proven success in building digital campaigns.
• Fluency in English; knowledge of other UN languages is a plus.

Aufgaben

• Develop digital action plans and campaigns.
• Conduct market analysis to identify fundraising opportunities.
• Coordinate onboarding processes for new team members.

Kenntnisse

Digital marketing

Fundraising

Analytics

Campaign management

Project coordination

Ausbildung

Master's degree in Business Administration, Marketing, or relevant field

Bachelor's degree with 2 years experience

Tools

Google Analytics

CRM software

Email marketing tools

Jobbeschreibung

Overview

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace

Purpose / Assignment

The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a Digital Fundraising Specialist to carry out specific fundraising support in addition to supporting testing in MENA, ESA, ECA and WCA regions. This role will be critical for Country Offices, new markets, and Clusters to deliver tests and further develop their digital plans and targets. The incumbent will work directly with the CODAS, PFP Teams, and Cluster and Country Office (CO) PSFR teams, as well as the digital agencies managing digital activity.

How can you make a difference?

Scope of Work

The consultant will translate the approved Private Sector and Testing Plans in the assigned regions, working with Clusters and PSFR COs where possible, into pragmatic digital action plans, campaigns, and operational support to achieve and maximise Private Sector Partnership (PSP) targets.

Responsibilities

• Contribute to the strategic direction of digital in relevant markets. Support markets in the region upon request and contribute to the development of future Private Sector Plans (PSPs).
• Conduct in-depth market analysis for digital fundraising. Identify trends, opportunities, and assess potential across different operational contexts.
• Identify and define global support resources (human, technical, financial). Support Country Offices, clusters, and regional offices in implementing digital fundraising activities.
• Collaborate in defining clear roles and responsibilities. Ensure effective coordination between the Global Office, Regional Offices, and Country Offices.
• Boost current digital fundraising activities in relevant markets. Launch new initiatives in countries not yet fundraising.

Planning, Onboarding, and Knowledge Sharing

• Coordinate and facilitate onboarding processes for new team members, ensuring proper integration and alignment with UNICEF’s global digital strategy.
• Provide specialist input into implementation plans, supporting clusters and COs in developing and testing aligned digital fundraising goals.
• Facilitate knowledge sharing between markets on campaigns, content, lead generation, emailing processes, and lead nurturing strategies.

Campaign and Content Strategy

• Propose and develop content strategies to accelerate the production and launch of digital campaigns, ensuring alignment with fundraising and communication objectives.
• Develop campaign proposals in response to local and global opportunities, adapting messaging and approaches to specific contexts.
• Coordinate regional emergency fundraising efforts to ensure rapid activation. For non-fundraising markets, support the setup of SEM and remarketing campaigns.
• Propose and implement innovative donation formats to diversify giving mechanisms.
• Contribute to the design and implementation of innovative campaigns using new channels, formats, or technologies to enhance acquisition and retention.
• Collaborate in strategic planning of DRTV campaigns, ensuring the digital ecosystem is technically and operationally aligned to achieve the highest possible performance.

Performance, Optimization, and Technical Management

• Work with donor retention teams to design and implement campaigns that maximize revenue from existing donor bases.
• Support markets in analyzing and improving donation funnels through conversion rate optimization (CRO) strategies.
• Help develop and promote A/B testing strategies in coordination with providers and local teams to improve digital asset performance (web, email, apps).
• Support implementation of strategies to recover abandoned donations through automation, reminders, and personalized messaging.

Tools, Platforms, and Vendor Management

• Propose and support continuous improvements to donor acquisition platforms, focusing on UX, donation flows, and new features.
• Manage and optimize UNICEF’s Global Giving Platform to ensure adequate tools and functionalities for markets, identifying and addressing system gaps.
• Provide input during negotiations with digital service providers regarding fees, terms, and contracts.
• Manage onboarding of external providers in line with contracts and activate new ones as needed.

Work Assignments Overview

• Support implementation of monthly digital goals in line with PSP plans.

Deliverables / Outputs

Due By: 31 January 2026; 28 February 2026; 31 March 2026; 30 April 2026; 31 May 2026; 30 June 2026; 31 July 2026; 31 August 2026; 30 September 2026; 31 October 2026; 30 November 2026; 31 December 2026.

• Provide monthly progress report on the implementation of plans versus KPIs outlined in the Scope of Work.

Qualifications

Education

• An advanced university degree (Master’s degree or higher) in Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
• Alternatively, a first-level university degree (Bachelor’s degree or higher) with an additional two years of qualifying experience may be accepted in lieu of the advanced degree.

Experience

• A minimum of six (6) years of progressively responsible work experience in digital marketing or fundraising, with a focus on acquisition, cultivation, pledge donors retention, integrated media planning, and multi-channel campaign management.
• Experience in both agency and NGO environments is an advantage.
• Experience providing digital strategic guidance to fundraising teams, resulting in tangible plans, is required.
• Strong digital media knowledge, analytics and tracking, A/B testing, SEO, SEM, paid media, web and donation forms development, UX, CRM, CRO, and marketing automation tools. HTML experience is desirable.
• Hands-on experience developing markets or UNICEF regional/country offices is required.
• Proven success in building digital campaigns to strong outcomes is required.
• Experience working in complex or sensitive situations is desirable.
• Proven experience in multi-cultural, cross-functional environments is required.
• Strong understanding of UNICEF systems, processes, and operations in regional/country offices is highly desirable.

Language

• Fluency in English is required. Knowledge of other UN official languages is a plus.

Remarks

Please note: All-inclusive (lump sum) fees against the deliverables, including all associated costs, should be indicated in the cover letter. The office selects the individual based on best value for money. Payment will be based on deliverables. UNICEF reserves the right to withhold payment for substandard deliverables or delays. Only shortlisted candidates will be contacted. Consultants/contractors are not staff members under UN/UNICEF staff regulations and rules and have no entitlement to staff benefits. Visa, health insurance, and fully-vaccinated status against SARS-CoV-2 may be required. UNICEF promotes diversity and inclusion and has a zero-tolerance policy on exploitation and abuse. Background checks will be conducted as needed.