CDD - Int. Client Marketing Engagement Senior Project Manager

Cartier; Meyrin; Vor Ort; CHF 100’000 - 130’000; Vollzeit

Zusammenfassung

A leading luxury brand seeks a Client Engagement Senior Project Manager to oversee their Client Lifecycle strategy. This role involves coordinating with regional teams and external agencies to enhance client experiences and drive engagement. Candidates should have at least 5 years of CRM experience and strong project management skills.

Qualifikationen

• Minimum 5 years’ experience, including CRM experience.
• Strong project management and innovation mindset.
• Technical expertise in CRM systems.

Aufgaben

• Oversee Client Lifecycle strategy across regions and channels.
• Coordinate with external agencies and internal teams.
• Drive integration of campaign and platform innovations.

Kenntnisse

Project Management

Analytical Skills

Communication

Collaboration

Tools

Salesforce

Marketing Cloud

Jobbeschreibung

How will you make an impact? HOW WILL YOU MAKE AN IMPACT? KEY RESPONSIBILITIES

About the role

Within the Intl Client Marketing Department, the Client Engagement Senior Project Manager is responsible for overseeing and refining Cartier’s Client Lifecycle strategy across all regions, channels, and touchpoints. By aligning processes with global standards and coordinating with regional teams, you will ensure seamless and personalized client experiences at every stage of their journey to have both business and client engagement impacts.

This position involves delivering a holistic approach to end-to-end client engagement and conversion across all touchpoints by orchestrating meaningful interactions throughout the client lifecycle journey.

How Will You Make an Impact?

1. Client Lifecycle Strategy

• Oversee the overall Client Lifecycle strategy across all regions, channels, touchpoints, and networks.
• Collaborate with regional teams to guide and support their Client Lifecycle strategies.
• Work closely with the performance team to monitor the performance and technical efficiency of Client Lifecycle journeys, identifying areas for continuous improvement.

Ongoing projects :

Worldwide Reactivation Journey Go Live in December

Coordinate the worldwide implementation with our external agency, regions, and the Performance team.

New Re-engagement Journey roll-out throughout the year

Coordinate the roll-out with interested regions, external agency, and Performance team.

Existing Client Lifecycle Journeys continuous improvement:

• Prospects Conversion, Retention, High-end Retention, Cartier Care based on performance analysis: Coordinate with Performance team for quarterly insights and benchmarks.

Latest Innovations : Develop new campaign features (e.g., via Movable Ink) and coordinate with the Client Marketing Platform team on innovations (MC Personalization, AEM6 Migration, New Channels).

Latest Content : Coordinate with Communications to update content within journeys to stay compliant and relevant (new brand statement, assets, etc.).

Cartier Care : Contribute to Cartier Care strategy by ensuring operational monitoring and continuous improvement of Cartier Care Journeys; participate in Cartier Care committees.

2. Client Moments of Truth

• Ensure key “Moments of Truth” are seamlessly integrated into all interaction strategies, across all channels (1:1, 1:Few, 1:Many).

Ongoing projects :

Travelers : Lead the global Travelers strategy to ensure seamless and relevant experiences between home & destination.

• Align activation principles for Travelers, ensuring technical feasibility and performance measurement.
• Coordinate regional plans.

Gifts : Contribute to worldwide gifting engagement strategy guidelines and ensure implementation and monitoring.

Clienteling : Lead the client moments of truth stream as part of the clienteling steering phase.

3. Innovations

• Drive integration of campaign and platform innovations into Cartier’s interaction strategy.
• Collaborate with external agencies on their enablers roadmap for visibility, documentation, and process optimization.
• Partner with the Performance team to refine dashboards for monitoring client interactions.

Ongoing projects :

New Personalized Features : Coordinate creation of personalization features with external agencies to increase engagement and monitor with the Performance team.

Movable Ink : Collaborate with Movable Ink to select and implement new features for Cartier, coordinating with CMP when needed.

CMP Innovations : Work with CMP on innovations like marketing automation and triggered journeys.

Key Responsibilities :

• Ensure agency manages technical reliability across platforms, aligning strategies with stakeholders for world-class experiences.
• Serve as primary contact for the Client Marketing Team, CMP, and external agencies.
• Foster innovation through collaboration.
• Oversee external agency deliverables.

What Will You Bring to the Role?

• Minimum 5 years’ experience, including CRM experience.
• Strong project management and innovation mindset.
• Technical expertise in CRM systems like Salesforce and Marketing Cloud.
• Exceptional analytical skills.
• Excellent communication and collaboration skills.