Burger King Marketing Communications Specialist

Restaurant Brands International Inc; Zug; Vor Ort; CHF 80’000 - 110’000; Vollzeit

Zusammenfassung

Join a global leader in the quick-service restaurant industry as a Marketing Communications Specialist. In this role, you will lead asset approval processes, manage brand campaigns, and utilize your marketing expertise to drive product growth across key markets. The position offers progressive benefits and a chance to influence major marketing initiatives.

Leistungen

Comprehensive global paid parental leave

Free telemedicine services

Mental wellness support

Qualifikationen

• 2+ years experience in marketing, consumer insights or PR preferred.
• Proven track record managing cross-functional processes with strict SLAs.
• Natural curiosity for social-media trends and emerging platforms.

Aufgaben

• Manage asset approval and reputational checks across RBI's EMEA markets.
• Coordinate and localize brand and product campaigns.
• Monitor competitor activity and social trends to inform marketing strategies.

Kenntnisse

Project Management

Communication

Social Media Governance

Creative Development

Analytical Skills

Ausbildung

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

PowerPoint

Advanced Excel

Power BI

SQL

Jobbeschreibung

Ready to make your next big professional move? Join us on our journey to achieve our big dream of buildingthe most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly$45 billionin annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

This is a fixed-term (until January 2026, with a possibility of extension), full time job opportunity. The employment agreement will be provided by a third-party vendor, but you will be exclusively working for RBI.

This role requires to be on-site in the office Monday thru Friday.

Job overview :

The Burger King Marketing Communications Specialist, is the process owner for RBI International’s Market Asset Approval Platform (MAAP) and Reputational Asset Check (RAC). You will lead day-to-day governance of Asset approval, social-media and reputation-sensitive assets across RBI's EMEA markets, partnering with our external audit agency and internal stakeholders through You will also, sit within the Brand Communications team, supporting development and rollout of brand & product campaigns , toolkits and playbooks that power growth for Burger King across the region.

Own the MAAP / RAC end-to-end process & agency partnership

• Guarantee 100 % of local-market assets are submitted via and reviewed within 24-hour SLAs.
• Allocate reviewers, troubleshoot escalations, and issue daily status updates to the International LT.
• Manage the external audit agency : define KPIs, supervise workflow quality, and lead continuous-improvement loops.

Co-create & localize Brand & Product campaigns

• Work with the Sr Manager / Director to translate global insights into 360° briefs (TV, digital, OOH, PR, in-restaurant, etc.).
• Coordinate creative reviews, ensure assets ladder up to brand strategy, and secure approvals on time.
• Liaise with Creative agencies, media, digital, PR and internal teams (ie. Legal, QA, etc.) so launches go live flawlessly across markets and touch-points.
• Craft playbooks, guidelines and modular creative templates that empower local teams while protecting brand equity.
• Maintain an always-up-to-date repository of logos, claims, legal lines and social specs, tracking usage and expiry dates.
• Host virtual trainings / webinars to share new assets and capture market feedback for future iterations.
• Pull campaign KPIs from multiple sources, internal sales, social, etc.
• Translate data into clear stories : what worked, what didn’t, and recommended optimizations, for senior reviews.
• Monitor competitor activity and social trends to feed into creative brainstorming and risk-mitigation plans.

Project-manage the day-to-day marketing engine

• Run status meetings, update timelines, manage budget trackers and purchase orders.
• Prepare presentation decks, draft internal comms, and coordinate legal / Reg & Corp-Comms approvals.
• Act as a responsive point-of-contact for franchisees, agencies and cross-functional partners, ensuring questions are resolved quickly.
• Bachelor’s degree , preferable in Marketing, Communications, Business or related field.
• 2+ years experience, preferable in marketing, consumer insights, PR, social-media governance or similar, ideally within QSR, FMCG or multi-market environments.
• Proven track record managing cross-functional, multi-stakeholder processes with strict SLAs.
• Working knowledge of PR / social-media risk management and reputational monitoring.
• Natural curiosity for social-media trends and emerging platforms.
• Proficient using MS tools : PowerPoint and Advanced Excel , comfortable with Power BI dashboards and basic SQL queries.
• Strong project-management skills; familiarity with (or equivalent) a plus.
• Creative eye, visual sensitivity, and analytical mindset with passion for continuous improvement.
• Clear, persuasive communicator able to influence senior leadership and agency partners.
• Ownership-driven, hands-on problem solver : Meticulous attention to detail, strong analytical skills and a proactive mindset that tackles everything from strategic campaign planning to final execution.
• Agile, solutions-oriented team player : Outstanding interpersonal skills, highly organized and adaptable, thriving under tight deadlines and fast-paced, multi-project environments.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.