Brand Migration Lead — Cross-Functional, 12-Month FTC

Johnson Controls; Neuhausen am Rheinfall; Hybrid; CHF 120,000 - 190,000; Full time

Job summary

Johnson Controls seeks a Manager, Brand Migration to lead end-to-end migration of current brands to a new brand in a market. You will drive planning, governance, execution and adoption across customer, employee, marketing and partner touchpoints for a seamless, compliant brand experience.

This 12-month fixed-term role serves as the central orchestrator across Marketing, Communications, Sales, Digital, Operations, Facilities, Legal, Procurement to implement the migration while protecting brand

Qualifications

• Bachelor's degree in Marketing, Brand Management, Communications, Business Administration or related field.
• Minimum 7+ years of experience in brand management, marketing operations, communications or program management.
• Demonstrated experience leading complex rebranding initiatives.
• Experience managing large-scale, cross-functional projects with multiple stakeholders.
• Strong understanding of brand governance, identity systems and marketing operations.
• Experience overseeing implementation across both physical and digital brand touchpoints.
• Strong project management, organizational and execution skills.
• Exceptional communication, presentation and stakeholder management capabilities.
• Ability to influence without direct authority and drive alignment across diverse teams.
• Proficiency with project management and collaboration tools.

Responsibilities

• Lead development of a comprehensive brand migration plan, stakeholder map and project management approach.
• Define migration scope, priorities, milestones, dependencies and success metrics.
• Conduct brand audits and gap assessments across brand touchpoints.
• Develop phased implementation roadmaps balancing customer impact, cost and operational considerations.
• Establish governance models, decision-making frameworks and executive reporting processes.
• Manage large-scale, cross-functional brand migration in local market from planning through completion.
• Coordinate local stakeholders to ensure consistent execution.
• Identify and mitigate project risks, resource constraints and business continuity challenges.
• Track implementation progress and provide regular updates to senior leadership.
• Manage migration budgets, vendor relationships and implementation schedules.
• Develop required brand standards and templates for key applications such as fleet, marketing collateral, uniforms and more.
• Ensure adherence to brand standards and migration messaging frameworks and visual identity standards.
• Partner with creative, communications, digital, marketing and business teams to align on brand templates and standards.
• Maintain quality control and brand compliance throughout the migration process.
• Lead conversion of physical brand assets including: Customer and office signage, Service vehicle and fleet branding, Tradeshow and event materials, Uniforms and apparel, Promotional merchandise.
• Coordinate with facilities, procurement, operations and external suppliers to execute the migration efficiently.
• Oversee migration of digital assets and experiences including: Websites and microsites, Social media channels, Digital advertising assets, Marketing automation platforms, Customer portals, Email templates and signatures, Digital sales tools, Content libraries and asset management systems.
• Partner with Digital Marketing and IT teams to ensure seamless customer experiences during migration.
• Lead the migration of customer-facing sales and marketing materials.
• Develop migration communication plans for customers, partners and distributors.
• Ensure continuity of customer engagement and market presence during transition periods.
• Create sales enablement resources, FAQs and training materials to support field teams.
• Partner with Commercial and Product Marketing teams to align messaging and market positioning.
• Build alignment across senior leadership and key stakeholder groups.
• Collaborate with employee communications lead to develop comprehensive change management programs.
• Train and educate stakeholders on new brand standards, processes and implementation requirements.
• Serve as a trusted advisor on brand migration best practices and risk mitigation.
• Drive employee understanding and adoption of the new brand identity.
• Define and monitor migration KPIs and performance metrics.
• Track conversion progress, compliance rates and implementation effectiveness.
• Measure stakeholder adoption and customer experience impacts.
• Identify opportunities for process improvements and operational efficiencies.
• Document best practices and lessons learned for future brand transitions.

Skills

Brand governance

Marketing operations

Stakeholder management

Cross-functional collaboration

Project management

Communication and presentation

Influence without authority

Education

Bachelor's degree in Marketing, Brand Management, Communications, Business Administration or related field

Job description

Johnson Controls seeks a Manager, Brand Migration to lead end-to-end migration of current brands to a new brand in a market. You will drive planning, governance, execution and adoption across customer, employee, marketing and partner touchpoints for a seamless, compliant brand experience.

This 12-month fixed-term role serves as the central orchestrator across Marketing, Communications, Sales, Digital, Operations, Facilities, Legal, Procurement to implement the migration while protecting brand