Senior Specialist, Brand Strategy – Johnson Controls Brand

Johnson Controls, Inc.; Schaffhausen; Hybrid; CHF 120.000 - 170.000; Vollzeit

Zusammenfassung

Johnson Controls, Inc. seeks a Senior Specialist, Brand Strategy to shape and drive the global brand across geographies. You will translate strategic direction into action, ensuring consistent execution across teams, channels, and regions.

You will lead brand positioning, guidelines, and governance, partnering with COE teams, marketing squads, and GEOs to maintain a cohesive, powerful enterprise brand. This 12-month fixed-term maternity cover emphasizes collaboration and results.

Qualifikationen

• Native-level fluency in English with exceptional writing and editing skills.
• Prior experience in brand strategy and execution with strong visual identity building blocks.
• Demonstrated track record of collaboration and teamwork.
• Strong brand, analytical, project management and organizational skills.

Aufgaben

• Implement strategic brand positioning to differentiate Johnson Controls in B2B markets.
• Develop and maintain brand guidelines, templates, toolkits, and assets for consistent activation.
• Lead governance programs to ensure adherence to global brand standards and identify gaps.
• Build partnerships with COE teams, marketing squads, and GEO marketing teams for consistent activation and governance across regions and functions.
• Oversee brand asset management, training delivery, and communications to enable enterprise-wide alignment.

Kenntnisse

Brand strategy

Writing & editing

Collaboration

Project management

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Jobbeschreibung

As Senior Specialist, Brand Strategy you’ll play a key role in contributing to the Johnson Controls brand strategy across the globe. You’ll help turn strategic direction into action and ensure consistent execution across teams, channels, and geos.

This role focuses on the Johnson Controls enterprise brand. You will contribute to the ongoing evolution of our global brand strategy with brand messaging, campaign development, and ensuring alignment with established positioning, architecture, and governance.

How you will do it

Implementation of strategic brand positioning

• Contribute to the evolution of Johnson Controls brand positioning to help differentiate the company in competitive B2B markets through brand strategy frameworks, guidelines, messaging platforms, and value propositions.
• Conduct market research, customer insight analysis, and competitive assessments to inform strategic direction.
• Work with internal teams and creative partners to ensure consistent positioning and delivery of brand representation.
• Develop and deliver brand training, onboarding, and enablement resources to help teams understand and apply brand standards consistently.

Brand guidelines & templates

• Develop, maintain and evolve brand guidelines, templates, toolkits, and brand assets to support consistent brand activation.
• Ownership and asset management of internal brand portal, ensuring it remains accurate, up to date, and accessible, including assets, logos, guidelines, and templates.
• Manage the versioning, publication, and communication of brand updates across the organization.
• Partner with internal teams to ensure brand alignment across key touchpoints.

Brand content & governance

• Lead governance programs to drive adherence to global brand standards, identify gaps, and support continuous improvement.
• Manage the brand inbox, providing guidance, resolving inquiries, and coordinating approvals with relevant stakeholders.
• Build strong partnerships with COE teams, marketing squads, and GEO marketing teams to enable consistent brand activation and effective governance across regions and functions.
• Oversee trademark usage, naming conventions, and approval processes to maintain brand consistency and legal compliance.
• Collaborate with internal teams to embed brand standards within enterprise systems, AI tools, and taxonomy frameworks.
• Drive operational excellence by integrating brand guidance, assets, and standards into new platforms, tools, and workflows.
  

What we are looking for

Required

• Native-level fluency in English, with exceptional writing and editing skills.
• Prior experience in brand strategy and execution (brand positioning, identity, M&A, TM) with a strong sense of visual identity building blocks.
• Demonstrated track record of collaboration and teamwork
• Strong brand, analytical, project management and organizational skills

Preferred

• Familiarity with HVAC, energy, automation, or smart building technologies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

This role is offered on a 12-month fixed-term basis to provide maternity leave cover.

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