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Reporting to the Team Leader in charge of Corporate Communications and Strategic Content, the Content Strategist will play a key role in BRP's Corporate Communications team by planning and overseeing the execution of the overall communications strategy to help achieve the company's objectives and strengthen its unique culture. You will use your expertise and experience to provide dedicated support (advisory role) to the company's various functions in developing and implementing communication plans to promote their programs and projects. This permanent position will be based in Montreal, Sherbrooke or Valcourt.

YOU'LL HAVE THE OPPORTUNITY TO:

• Contribute to the development and implementation of communication plans in support of various management projects and other company departments to achieve established targets.

• Develop and implement communication strategies and develop content to provide integration, coherence and consistency of key messages to target audiences, both internally and externally, including the launch of new products, programs, events and special projects. .

• Advise partners on strategies, tactics, means, key messages and communication channels to be used in announcements to managers or all employees.

• Ensure the relevance, alignment and quality of the company's website content in a context of upgrading and in support of business objectives. Contribute to content writing.

• Write engaging and relevant content for various internal and external communication tools.

• Regularly evaluate and measure communications and their effectiveness, and implement new approaches and strategies to improve engagement and impact.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• A bachelor's degree in communication or another related field.

• A minimum of 5 years of experience, mainly in organizational communications.

• Bilingual French and English both written and oral is essential.

• Fluency in Spanish would be an asset.

• Superior strategic consulting and change management skills.

• Experience in developing content strategies, implementing an intranet/employee hub and writing Web content strongly preferred.

• Strong writing skills and the ability to communicate complex issues in plain language.

• The ability to work in a dynamic, multidisciplinary, multi-tasking environment with tight and changing deadlines.

• The ability to organize, plan and delegate work with collaborators and suppliers.

• An exceptional ability to work in a team environment, building strong interpersonal relationships based on trust and collaboration.

• The ability to see the big picture and take cultural considerations into account when writing and delivering messages.

• Attention to detail, good judgement, empathy, enthusiasm, determination and creativity.

• Knowledge of the Google Workspace suite, Microsoft 365 and Mailchimp marketing platform would be an asset.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP
  

What about some feel good perks:

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products
  

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

#LI-Hybrid