Xiaohongshu Growth & Creator Lead - Toronto

Snaplii Inc.; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Snaplii Inc. is a Toronto fintech with 400,000+ users and 500+ brand partners. The role centers on owning the Chinese-language Xiaohongshu channel, bringing in new creators weekly, producing content, and turning followers into app sign-ups.

You will manage creator pipelines across Canada from our Toronto base. You will write, shoot, and edit Xiaohongshu notes and short videos focused on saving money, gift cards, paying bills, and everyday finance.

Qualifications

• Experience running Xiaohongshu content for a brand/platform or personal account.
• Experience working with creators or KOCs at volume, briefing and posting on time.
• Native-level written Chinese and working English.

Responsibilities

• Own Xiaohongshu channel hands-on in Toronto and across Canada.
• Find, activate and brief creators; ensure posts go live on time.
• Create Xiaohongshu notes and short videos about saving money and daily finance.
• Run the official account: post consistently, reply to comments and DMs, convert followers to app users.
• Collaborate with growth and product teams on campaigns and launches.

Skills

Xiaohongshu content

Creator outreach

Chinese writing

English communication

Data analytics

Content editing

Job description

Snaplii Inc. is a Toronto fintech with 400,000+ users and 500+ brand partners. The role centers on owning the Chinese-language Xiaohongshu channel, bringing in new creators weekly, producing content, and turning followers into app sign-ups.

You will manage creator pipelines across Canada from our Toronto base. You will write, shoot, and edit Xiaohongshu notes and short videos focused on saving money, gift cards, paying bills, and everyday finance.