Organic Growth Manager

Snaplii; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Snaplii, a Toronto fintech company serving 400,000+ users, is seeking a hands-on Organic Growth Manager to build its organic acquisition engine across Rednote, Reddit, SEO and GEO channels. You’ll turn high-quality content and community presence into sustainable Traffic → Signup → Conversion, and own the end-to-end growth loop from idea to measurement.

You’ll start with a core strength in one area and expand across channels, growing a brand-native content system, UGC programs, and data-driven

Qualifications

• Proven ability to build growth engines across content, social and SEO.
• Experience with fintech/e-commerce a plus.
• Strong analytical and storytelling skills.
• Ability to work hands-on with freelancers and creators.
• Native Chinese (Mandarin) and professional English proficiency.

Responsibilities

• Develop organic growth strategy across Rednote, Reddit, SEO and GEO channels.
• Create native Rednote content loops and community programs.
• Build UGC/KOC and word-of-mouth initiatives.
• Measure impact on Traffic, Signups, Conversion and CAC.
• Collaborate with product, marketing and analytics teams.
• Own content calendar and growth reporting.

Skills

Content strategy

SEO

Reddit growth

Community growth

UGC/KOC programs

Data-driven decisions

Bilingual Mandarin-English

Job description

Why Snaplii?

Snaplii is a profitable Toronto fintech company serving 400,000+ users, processing $500M+ in annual payment volume, and working with 500+ leading brands, including Costco, Walmart, Amazon and Uber.

We already have the product, the users and real transaction volume. What we haven't fully built yet is the organic growth engine behind it. That is where you come in.

You won't inherit a mature playbook and spend your time optimizing someone else's system. You'll have the opportunity to build new growth channels from the ground up — shaping how Snaplii shows up across Rednote Reddit Google and AI search, and turning content and community into measurable user growth. The problems are real, the feedback loops are fast, and your work can directly show up in traffic, signups and transactions.

And we're building for what's next. As AI agents move from answering questions to taking actions, Snaplii is developing Agentic Payment infrastructure that enables AI agents to complete real-world transactions.

For someone who wants to learn fast, own meaningful work and see what they build actually move a business, this is a rare opportunity.

The Opportunity

We're looking for a hands-on Organic Growth Manager to build Snaplii's organic acquisition engine across Rednote Reddit SEO GEO.

Your goal is not simply to generate impressions or followers. Your goal is to turn great content and strong community presence into sustainable Traffic → Signup → Conversion.

You won't be expected to master every channel on day one. We're looking for someone with a strong core strength who can gradually expand across channels.

What You'll Own

Rednote Content & Community Growth
Own and grow Snaplii's presence on Rednote around real consumer use cases: saving money in Canada Costco Walmart Amazon Uber deals gift cards cashback and rewards bill payment everyday spending cross-border spending newcomer and international student life. You'll own the full content loop: Idea → Create → Publish → Measure → Learn → Iterate. You should understand how native Rednote content works — not simply how to turn advertisements into posts. You understand what gets users to click, save, share, search and eventually try a product.

Reddit & Community Growth
Build Snaplii's presence across Reddit and other relevant communities: identify the right communities and conversations understand community culture and rules find real user questions and pain points create native, useful content participate in conversations build trust and brand reputation develop UGC KOC word-of-mouth programs experiment with community seeding. We're not looking for spammy promotion. We want Snaplii to become a natural part of conversations around saving money, payments, gift cards, rewards and everyday spending in Canada.

SEO GEO & Website Content
Help build and continuously improve Snaplii's organic search content engine: keyword research search intent topic and content planning landing pages blogs and guides content clusters internal linking on-page SEO content refresh AI Search GEO. We care about traditional Google Search, but also how Snaplii gets discovered through ChatGPT, Gemini, Perplexity and other AI-powered search experiences.

Turn Content Into Growth

This is a growth role, not just a content role. Views, engagement and followers matter — but they are not the final outcome. You'll connect organic activity to Traffic → Signup → Conversion → CAC and continuously evaluate: which content actually acquires users? Which channels produce the highest-quality traffic? Which keywords deserve more investment? Which high-traffic content fails to convert? Which formats are repeatable? Which channels are ready to scale?

What We're Looking For

Track Record — you can show real examples of content, accounts, search traffic or community programs you've personally built, with clear performance data.

Strong Content Instinct — you can tell the difference between what a company wants to say and what a user actually cares about.

Community Native — you understand Rednote and Reddit at a native level: native content, UGC KOC word-of-mouth, community culture, reputation building. You know how to grow a product without destroying the trust that makes communities valuable.

SEO GEO Fundamentals — keywords, search intent, content structure, SEO, AI Search GEO — and you can turn these into an ongoing content system.

Growth & Data Mindset — you look beyond impressions. You care about Traffic → Signup → Conversion → CAC, and use data to decide what to stop, improve, repeat and scale.

Hands-on Ownership — you can independently find the opportunity → build the strategy → create → publish → measure → learn → improve. You don't need someone to hand you a daily content calendar.

Bilingual: native-level Mandarin + working English — you'll create for a Chinese-speaking community and grow into English channels (Reddit, SEO).

Nice to Have

Consumer fintech / e-commerce / DTC experience Rednote brand growth Reddit community growth SEO content growth GEO AI Search GA4 Search Console Ahrefs Semrush UGC KOC creator management community seeding landing page optimization conversion tracking

How This Role Grows

This role is designed to grow with you. As channels prove out, you'll take on more: defining the organic growth strategy building scalable content SOPs building repeatable production and distribution systems managing freelancers agencies and creators building a reliable content supply chain owning content calendars and growth reporting scaling proven channels — and eventually building a small organic growth team. Regardless of level, this remains a hands-on role. We're looking for a builder.