Website & Email Marketing Strategist (B2B)

Inside Ideas Group Ltd; Toronto; On-site; CAD 90,000 - 95,000; Full time

Job summary

Inside Ideas Group Ltd is looking for a dynamic B2B Website & Email Marketing Strategist to join their Toronto team. This mid-senior level role involves driving digital marketing strategies and optimizing online presence, requiring fluency in both French and English. Candidates should possess strong analytical skills and proven experience in eCommerce marketing, as well as project management capabilities, to align with broader business objectives.

Benefits

Flexible working environment

Professional development opportunities

Inclusive workplace culture

Qualifications

• 3-6 years of experience in eCommerce marketing.
• Ability to manage multiple priorities.
• Strong data interpretation skills.

Responsibilities

• Manage digital content strategy across web and email.
• Drive website optimization and analyze metrics.
• Collaborate with teams to align marketing initiatives.

Skills

Fluent in English

Fluent in French

Project Management

Analytical Skills

B2B Marketing

Tools

SalesForce Marketing Cloud

HotJar

Adobe Analytics

Drupal

HTML

Job description

Join to apply for the Website & Email Marketing Strategist (B2B) role at INSIDE IDEAS GROUP LTD

1 week ago Be among the first 25 applicants

Join to apply for the Website & Email Marketing Strategist (B2B) role at INSIDE IDEAS GROUP LTD

Get AI-powered advice on this job and more exclusive features.

Established in 2004, Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the Inside. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role : Website & Email Marketing Strategist

Location : Toronto, ON

About the role :

We're looking for a bilingual (French & English) B2B Website & Email Marketing Strategist to join our Toronto-based team. Reporting to the B2B eCommerce Manager, you'll be the driving force behind our digital marketing strategies, helping to grow our online presence and drive sales through compelling content and data-driven decision making.

What you will be doing :

• Manage our digital content strategy across web, email, and multichannel campaigns
• Own the execution of our national email program, including calendar management, creative development, and stakeholder approvals
• Drive website optimization through content management and performance analysis
• Collaborate with Studio teams to develop engaging digital assets
• Manage marketing budget allocation and track RO
• Partner with cross-functional teams (eCom, Brand, Sales, Commercial Ops) to align marketing initiatives with business objectives
• Monitor and analyze website metrics and CRM performance to uncover optimization opportunities
• Execute marketing test & learn initiatives to continuously improve performance
• Conduct competitive analysis and stay ahead of industry trends
• Build and present comprehensive reports on marketing and site KPIs

What you need to be great in this role :

• 3-6 years of experience taking ideas from concept through to execution and 1 year minimum specific to eCom
• Fluency in both French and English
• Proven experience in eCommerce marketing and content management
• Experience with Content creation, CRM (SalesForce Marketing Cloud) and Website content (Youtube, CloudCraze, Drupal, HTML)
• Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc)
• Project management skills and experience with agile methodologies
• Ability to manage multiple priorities in a fast-moving environment
• Data visualization and reporting skills
• Strategic thinking with a results-driven approach
• Experience in B2B marketing preferred

Our values shape everything we do :

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Inside Ideas Group, part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Inside Ideas Group has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.'

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

Referrals increase your chances of interviewing at INSIDE IDEAS GROUP LTD by 2x

Sign in to set job alerts for “Marketing Strategist” roles.

Oakville, Ontario, Canada $90,000.00-$95,000.00 16 hours ago

Marketing Strategist and Content Creator

Marketing Manager, EQ Bank (12-Months Contract)

Marketing Manager , Digital Solutions (15 month contract)

Marketing Manager, Bobbi Brown (1 Year Contract)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Create a job alert for this search