Website & Email Manager (Contract)

tso.ca; Toronto; Hybrid; CAD 65,000 - 73,000; Full time

Job summary

The Toronto Symphony Orchestra (TSO) seeks a Website & Email Manager (Contract) to execute email campaigns and oversee TSO.CA updates. You will ensure accuracy, accessibility, and brand alignment across digital channels.

Working with Marketing leadership, you will optimize user experience, coordinate with internal teams, and monitor analytics to improve engagement and conversion. Hybrid work is possible, with a 4-month contract continuation if applicable.

Qualifications

• Experience with CMS content management and content updates across sections of a site.
• Experience deploying email campaigns and managing email communications.
• Familiarity with analytics and data-driven optimization of digital channels.

Responsibilities

• Build, test, and deploy Marketing & Communications email campaigns using WordFly.
• Maintain accuracy of the Communications Schedule and timely patron emails.
• Audit and update TSO.CA content across sections for accuracy and consistency.

Skills

GA4

Web accessibility (AODA)

CASL compliance

Tessitura familiarity

CMS content updates

Email deployment best practices

Tools

SilverStripe CMS

WordFly

Google Analytics 4

Job description

Website & Email Manager (Contract)Toronto Symphony Orchestra (TSO) – Toronto, ON | Contract, Full-timeReports to: Senior Director of MarketingStatus: Contract (4 months), Full-timeThe RoleThe Website & Email Manager (Contract) is responsible for executing the TSO’s email communications program and overseeing the day-to-day maintenance of TSO.CA, ensuring both are accurate, timely, user-friendly, and aligned with TSO brand standards.About the TSOFor more than a century, the Toronto Symphony Orchestra (TSO) has been a cornerstone of Canadian culture, steadfast in its commitment to musical excellence and to the vibrant communities we serve. Through acclaimed concerts, recordings, and tours, the TSO enriches audiences while reflecting the diversity of Toronto—one of the world’s most multicultural cities. Music Director Gustavo Gimeno brings artistic vision and a sense of adventure to the 93-musician orchestra. Engaging audiences of all ages, the TSO leads a myriad of education, health-and-well-being, and community-access programs, including the tuition-free Toronto Symphony Youth Orchestra, cultivating the next generation of Canadian artists.What you’ll do● Using Wordfly, build, test, and deploy all Marketing & Communications email campaigns and support additional departmental email needs as required.● With the Sr. Marketing Manager, Communications Manager, and others, maintain the accuracy of the Communications Schedule, including segmentation and timely delivery of patron-facing email communications.● Maintain and update content across all sections of TSO.CA, working with departmental stakeholders to ensure event, organizational, and transactional information is current and accurate.● Regularly audit all sections of the website, ensuring accuracy and consistency.● Support ongoing website improvements by identifying opportunities related to user experience, navigation, SEO, and content structure.● Work closely with the Manager of Ticketing Operations to support a seamless user experience for ticket buyers and subscribers.● With the Sr. Director of Marketing, serve as a point of contact with external digital agencies on matters related to email and TSO.CA.● Manage layout and wireframing of new and existing pages within the content management system.● Regularly report on web, social, and email analytics; advise on data-driven strategies to optimize these channels.● Serve as a resource for best practices related to email communications, including CASL compliance and effective patron communication.● Act as a point of support for digital content standards, including accessibility and usability considerations.● Work cross-departmentally to coordinate website updates and email communications across multiple stakeholders and timelines.● Ensure consistency and accuracy across digital channels, supporting both informational and revenue-generating communications.What you’ll bring● Well-versed in the use of content management systems (CMS); familiarity with SilverStripe is an asset.● Skilled user of email-marketing solutions; experience with WordFly is an asset.● Working knowledge of web and social metrics, including Google Analytics 4 (GA4).● Understanding of web accessibility principles, as outlined by Accessibility for Ontarians with Disabilities Act (AODA).● Understanding of best practices for email communications, as outlined by and Canada's anti-spam legislation (CASL).● Experience working with online ticketing systems, particularly Tessitura, is an asset.● Experience with spreadsheets and tracking tools for digital reporting and budgeting is an asset.● Exceptional attention to detail and a strong commitment to quality assurance, particularly when reviewing email communications, web content, links, and patron-facing information.● Strong organizational and project-management skills, with the ability to manage multiple deadlines and competing requests from across the organization.● Sound judgement and a proactive, solutions-oriented approach to identifying and resolving digital communications issues.CompensationSalary range: $65,000–$73,000 CADHow to ApplyPlease click the "Apply Now" button and submit your cover letter and resume. Submissions are accepted until September 4, 2026, at 5:00pm.TSO thanks all candidates for their interest, only those applicants selected for an interview will be contacted.Our CommitmentThe TSO is committed to building a workforce that reflects the diversity of the City of Toronto and encourages applications from all qualified individuals. We are also committed to providing accommodations throughout the recruitment process; if you require accommodation, we will work with you to meet your needs.Work Environment / Physical Demands● Role can be performed from the office or in a hybrid work arrangement.● This role is primarily performed on a computer and requires extended periods of sitting.● Requires regular use of a keyboard, mouse, and digital tools for content management and email deployment.● Requires visual attention to detail when reviewing and editing digital content.● Occasional need to respond to time-sensitive issues, particularly related to email deployment or website updates.