Web & Digital Marketing Strategist (Permanent Position)

CCGoodwin Consulting; New Brunswick; On-site; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Annual raises

Performance bonus

4 weeks vacation

Health and dental benefits

RRSP matching

Professional development

Tech subsidy

Equipment allowance

Remote-friendly with few in-person Mar

Job summary

CCGoodwin Consulting, a marketing strategy agency, seeks a Web & Digital Marketing Strategist to blend digital consulting with hands-on WordPress development. You’ll guide workshops, craft website strategies, analyze campaigns and collaborate on launches.

You’ll work with modern WordPress themes, builders and plugins, while partnering with our Technology Lead on advanced work. Remote first, with in-person collaboration as needed.

Qualifications

• Post-secondary education or training with specialization in business, marketing or a similar discipline
• Minimum of 7 years’ experience in a fast-paced marketing environment
• Experience interpreting digital analytics and translating insights into recommendations
• Strong writing including copywriting for digital projects
• Experience working with marketing specialists (designers, developers) to create marketing assets
• Experience building websites using WordPress, Drupal or similar CMS
• Knowledge of HTML, CSS and responsive web development
• Experience with WordPress page builders (e.g., Elementor)
• Understanding of UX, accessibility (WCAG), SEO and performance optimization
• Experience with GA4, GTM and Search Console
• Excellent communication and organizational skills
• Fluency in English; French a plus
• Agency/Professional services experience is a plus

Responsibilities

• Develop strategic marketing solutions for clients across channels
• Manage project plans, schedules, budgets and cross-functional teams
• Support business development through proposals
• Stay current on digital marketing trends and AI-enabled tools
• Contribute to the firm’s vision and culture
• Lead website discovery and requirements gathering
• Develop information architecture, user journeys and content recommendations
• Configure themes, templates and plugins to meet client needs
• Optimize website performance, security and speed
• Collaborate with designers, developers and project managers

Skills

WordPress

HTML

CSS

SEO

GA4

Google Tag Manager

UX

Accessibility WCAG

Elementor

Education

Post-secondary education in business/marketing

Tools

WordPress

Drupal

Google Analytics 4

Job description

At CCGoodwin Consulting, we are part management consultancy, part agency. We work strategically with our clients, digging deep into their objectives, pain points and opportunities to design solutions that help them win. Our wheelhouse is in the creation and delivery of marketing communications programs, plans, campaigns and tools, from soup to nuts. We also deliver projects in strategic planning, sustainability, governance, organizational development and change management. In all that we do, we are evidence-based, market-focused, creative and measurement-driven. Our team is composed of hand-picked, top talent. With our distributed and flexible model, we work remotely, but collaborate virtually and in person on a day-to-day basis.

Named by Atlantic Business Magazine as one of Atlantic Canada’s Best Places to Work four years in a row, we intentionally keep our operations lean to prioritize investment in our people, nurturing culture, growth and professional development. “Do Good & Be Great” is our purpose, and it’s what drives us to continuously improve and contribute to the communities we love. We are a values-driven team, with a focus on building community over competition, empowering people to be great leaders both within and outside the organization, and leading our work with empathy and inclusion.

Since founding the firm in 2019, we have continuously grown the business and client base within Canada. To support our growth, we’re looking to hire a full-time permanent Web & Digital Marketing Strategist. This is a remote role based in Saint John, Fredericton or Moncton, New Brunswick. For the right candidate, we are open to other remote work locations in New Brunswick, Nova Scotia or Prince Edward Island.

ROLE SUMMARY

We’re on the hunt for a digital marketer who is just as comfortable developing digital campaign strategies as they are building WordPress websites.

As the Web & Digital Marketing Strategist, you’ll straddle digital marketing consulting and hands-on web development. One day, you might help facilitate a client workshop, develop a website strategy, review campaign analytics or collaborate with media buying partners. The next, you could be creating wireframes, building webpages, improving accessibility, optimizing page performance and SEO, or coordinating a website launch.

This role focuses on website implementation and digital experience development rather than software engineering. You’ll primarily work with modern WordPress themes, page builders and plugins while collaborating with our Technology Lead on more advanced development requirements.

You’ll work directly with clients, internal team members and our trusted roster of specialists to deliver websites, digital campaigns and marketing initiatives that help organizations achieve measurable results. The ideal candidate is someone who enjoys balancing client collaboration, project management and technical implementation. In line with our AI Usage Policy, we encourage thoughtful use of AI tools to improve research, analysis, content development and productivity while maintaining the high quality and critical thinking our clients expect.

In all that you do, you will be encouraged to think outside the box while being supported by a team of practitioners who have your back.

KEY RESPONSIBILITIES

Digital Marketing

• Develop strategic marketing solutions that help clients achieve measurable business outcomes. This could include: brand and marketing strategy, website strategy, digital campaigns, customer journey mapping, market research, presentations, copywriting and creative production.
• Lead the successful delivery of client projects by managing project plans, schedules, budgets, resources and cross-functional teams to ensure work is delivered on time, on budget and to the highest standard.
• Support business development through proposal writing.
• Stay current on emerging digital marketing trends, technologies and AI-enabled tools, bringing learnings to client projects and colleagues while contributing to the firm’s continued growth and innovation.
• Contribute to the firm’s vision and business plans, and help build a culture of learning, excellence, client-centricity, inclusive leadership and fun.
• Lead website discovery and requirements-gathering activities.
• Develop website information architecture, user journeys, wireframes and content recommendations that align with client goals and user needs.
• Configure and customize themes, templates and plugins to meet client requirements, while following development best practices.
• Optimize website performance, security and page speed.
• Collaborate with project managers, designers, copywriters and our Technology Lead to deliver high-quality digital experiences from strategy through launch.

QUALIFICATIONS

• Post-secondary education or training with specialization in business, marketing or a similar discipline
• Minimum of 7 years’ experience working in a fast-paced marketing and/or professional services environment, or equivalent, undertaking significant strategic and tactical responsibilities
• Experience interpreting digital analytics and translating insights into recommendations
• Strong writing, including experience with copywriting for digital projects (e.g., websites, social media, email marketing and digital campaigns)
• Experience working with marketing specialists, including graphic designers, web developers and others, to collaborate effectively on the development of impactful marketing assets
• Demonstrated experience building websites using WordPress, Drupal or similar professional CMS platforms
• Strong knowledge of HTML, CSS and responsive web development
• Experience using WordPress page builders (e.g., Elementor)
• Understanding of UX, accessibility (WCAG), SEO and website performance optimization
• Experience with GA4, Google Tag Manager and Search Console
• Exceptional critical thinking, written and verbal communication skills
• Excellent attention to detail, project management and organizational skills
• Highly proficient in all MS Office programs (including Teams) and general fluency/comfort with technology
• Fluency in English is a requirement; fluency in French is a strong asset
• Professional services and/or agency experience is an asset

This role is for you if you are:

• Strategic, analytical and naturally curious
• Comfortable balancing client service and collaboration with hands-on technical work
• Highly organized and able to manage multiple priorities
• A collaborative team player who enjoys solving problems
• A detail-oriented self-starter committed to delivering high-quality work
• Motivated by continuous learning
• Adaptable and energized by a fast-paced consulting environment
• Able to seek and provide constructive feedback in a clear and kind way
• Energetic and fun-loving, but serious about the work

BENEFITS & COMPENSATION

• The hiring salary range is $80,000 to $90,000, pending experience.
• There is also plenty of room for annual increases over and above this range, pending performance.
• An incentive program (up to 10% of salary)
• Four weeks’ vacation and other PTO
• Health and dental benefits (50% covered by the firm)
• GRRSP matched at 5% of salary
• Professional development
• A biennial tech subsidy of $1,500
• A monthly equipment allowance
• Flexibility
• Other fun perks
• Our team works from home and connects in person a few times per year at beautifully curated events within the Maritimes, fully paid for by the firm.

Aligned with our values of creating a diverse and inclusive work environment, we welcome and strongly encourage individuals from communities that have experienced, and continue to experience, structural inequities to apply. Our firm adheres to the ISO 26000 guidelines for social responsibility, and we are taking steps to understand and apply the Truth and Reconciliation Commission of Canada’s Call to Action #92 (Business and Reconciliation).

For more information about our firm, please explore our website or find us on LinkedIn or Facebook.