Remote Digital Experience Specialist - Canada

Brafton; Vancouver; Remote; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Commission on top of salary

Health Savings Account

Pension

Paid vacation

Flexible remote schedule

Job summary

A leading content marketing firm is seeking a Digital Experience Specialist to drive user-centric website projects across Canada. This remote role emphasizes website redesign, digital strategy, and collaboration with teams to enhance user engagement. Key responsibilities include analyzing website performance, leading audits, and ensuring alignment with brand identities. Candidates should have a degree and minimum 2 years of experience in UX or content marketing. The role offers competitive compensation, with a salary ranging from $45,000 to $55,000 CAD, plus commission.

Qualifications

• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing.
• Access to reliable, professional-grade hardware and a stable internet connection.
• Comfort working in a fully remote, deadline-driven environment.

Responsibilities

• Analyze website performance metrics to inform strategic recommendations.
• Lead content audits and create Keep-Update-Delete reports.
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow.
• Conduct qualitative research, including stakeholder interviews and persona development.
• Collaborate across departments including design, development, content, and SEO.

Skills

Excellent communication skills—written, verbal, and visual

Proficiency with spreadsheets (e.g., Google Sheets, Excel)

Working knowledge of UX, CRO, and content best practices

Comfortable with CMS platforms like WordPress, Webflow, and HubSpot

Experience with visual page builders (e.g., Elementor, Webflow)

Fluency in CSS

Understanding of the modern digital marketing landscape

Education

Bachelor’s degree preferred

Job description

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time position, and is open to candidates across Canada.

We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.

You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.

Key Responsibilities – Website Redesign & Optimization:

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement

Key Responsibilities – Brand and UX Consultancy:

• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Essential Functions & Success Factors:

• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed

Additionally, this role may work toward:

• Exploring and developing new service offerings, with the support of managers and senior colleagues.
• Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
• Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
• Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.

Growth & Development Opportunities:

• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation

Required Skills & Experience:

• Bachelor’s degree preferred
• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape

Time Allocation:

• 70% Independent Contributor Work
• 20% Internal or Client Communications
• 10% Miscellaneous Tasks

Additional Requirements:

• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed

$45,000 - $55,000 a year

Starting salary range in CAD, plus commission.

Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.

Benefits Include: Commission on top of salary, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!