Marketing Specialist

Gowling WLG; Kitchener; Hybrid; CAD 82,000 - 95,000; Full time

Benefits offered by this job

100% employer-paid health, dental, and mental health coverage

15+ vacation days

Parental leave top-up for 26 weeks

Group Retirement Savings Plan with employer match

Job summary

Gowling WLG is seeking a Marketing Specialist to enhance its marketing initiatives across Canada. You will design and execute brand-to-demand programs, working closely with colleagues to deliver impactful integrated marketing campaigns.

The ideal candidate will have extensive experience in omnichannel marketing and possess strong project management skills. This position allows for hybrid working and offers competitive benefits, including health coverage and a supportive work culture.

Qualifications

• 5+ years of experience in marketing with a strong focus on omnichannel campaigns.
• Proven track record of delivering integrated campaigns that drive real business impact.
• Exceptional understanding of marketing fundamentals and all go-to-market channels.

Responsibilities

• Design and deliver brand-to-demand programs and marketing campaigns.
• Translate business goals into compelling campaign narratives.
• Collaborate cross-functionally to deliver excellence in execution.

Skills

Omnichannel marketing

Project management

Client service orientation

Strategic mindset

Communication skills

Education

Bachelor's degree in business or marketing

Master's degree

Job description

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values: Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

PROFILE

Marketing has the power to build connections, strengthen relationships, and shape how people experience a brand. At Gowling WLG, marketing plays an important role in creating profile, supporting business growth, and helping us engage meaningfully with clients, colleagues, and communities.

We're looking for a bold, strategic, and collaborative Marketing Specialist to influence how we show up in the market and with clients. In this newly created role, reporting to the Brand & Marketing Leader, you’ll support the Firm’s growth engine and brand-to-demand initiatives in a team-based environment. Working closely with colleagues across the Business Development & Marketing department, including our go-to-market channel teams, you’ll lead the way in developing and delivering powerful integrated marketing campaigns, sponsorships, brand programs, and initiatives that support the Firm's growth objectives across Canada, while enhancing our market presence, reputation, and client engagement.

A proven program manager and marketing professional with a strong client service orientation, you'll bring creativity, storytelling, attention to detail, and sound business judgment to help translate Firm priorities, market opportunities, and practice and sector strengths into effective marketing strategies and campaigns that drive measurable results.

The ideal candidate is ambitious, intellectually curious, and driven by impact. You thrive in a fast-paced environment, anticipate needs before they arise, bring forward new ideas, and take ownership of outcomes—not just tasks. A lifelong learner, you’re dependable, thoughtful, and focused on delivering excellence from start to finish.

For the right candidate, this role offers a meaningful opportunity to expand your brand and marketing expertise and lead initiatives from the ground-up in a dynamic professional services environment, supported by a collaborative team and leaders who want to help you succeed.

This position can be based in any office in Canada and requires hybrid attendance in the office.

RESPONSIBILITIES

• Design and deliver end-to-end omnichannel brand-to-demand programs and marketing campaigns that inspire and engage target audiences, while converting opportunities into business results
• Translate business goals into compelling campaign narratives and go-to-market strategies that advance the Firm’s brand, visibility, credibility, and funnel
• Shape and execute brand, marketing, and content strategies that bring our programs and initiatives to life, extending reach, deepening impact, and ensuring resonance across channels and key audiences
• Collaborate cross-functionally across Business Development & Marketing and with other Firm stakeholders to ideate, build alignment, and ultimately, deliver gold-standard excellence, including seamless execution across social, digital, events, internal and external communications, and other mediums
• Contribute to annual and quarterly planning, monthly dashboard reporting, and specific campaign reporting against defined metrics
• Support brand reviews to ensure materials align with brand standards and Firm guidelines
• Contribute to initiatives that enhance the end-to-end client experience and strengthen relationships with a strong understanding of how marketing drives growth, and the value and art of positioning and design in influencing perceptions
• Conduct market and competitor research to identify trends, opportunities, and differentiators, in addition to proactively identifying issues, risks, or gaps and escalating appropriately
• Demonstrate curiosity and a growth mindset by continuously seeking innovative and out-of-the-box approaches, actively suggesting new ideas, incorporating feedback, best practices, and shared learnings into day-to-day work and team processes

Creative Excellence & Exceptional Project Management

• Champion bold, insight-driven ideas that break through the noise and bring campaigns to life in fresh and impactful ways, including through design, headline copy, and brand experience
• Ensure consistency and creative excellence across all touchpoints
• Proactive project management, communication, and cross-functional team collaboration to ensure campaigns and programs are delivered on time and on budget

Measure What Matters

• Work with the Brand & Marketing Leader to define KPIs and success metrics for brand-to-demand programs and marketing campaigns
• Analyze performance, extract insights, and continuously optimize strategies and plans
• Create and share post-campaign reports, results and recommendations with stakeholders and leadership in a clear, compelling way, with a high level of accountability
• Establish and maintain strong working relationships across the Business Development & Marketing department
• Provide strategic marketing consultations and influence decisions across internal teams
• Help foster a culture of creativity, accountability, and collaboration

QUALIFICATIONS

• Bachelor's degree in business, marketing, or a related field; Master’s degree an asset
• 5+ years of experience in marketing with a strong focus on omnichannel campaigns; B2B or professional services experience preferred
• Exceptional understanding of marketing fundamentals and all go-to-market channels
• Proven track record of delivering integrated campaigns that drive real business impact
• A sharp strategic mindset paired with strong creative instincts and business acumen
• Exceptional project and stakeholder management with attention to detail and a service orientation
• Excellent communication, presentation, and interpersonal skills – a natural storyteller with the ability to pitch, persuade and connect with audiences, including through visual representation
• Data fluency: you’re comfortable understanding the data, and turning insights into action and/or ideas for consideration
• A passion for marketing, innovation, and building meaningful brand experiences
• Highly organized with the ability to work cross-functionally with colleagues at all levels of the Firm and seamlessly manage multiple, often competing, priorities
• Highly accountable and a proactive self-starter focused on delivering results and high-quality execution

WHAT MAKES YOU STAND OUT

• You think big but execute with precision
• You’re both analytical and imaginative, and know when to lean into each
• You thrive in fast-paced environments and bring energy to everything you do
• You’re not afraid to challenge the status quo and push for better

WHY JOIN US

This is your chance to shape campaigns that don’t just reach audiences but resonate with them. You’ll have the autonomy to experiment, the support to grow, and the platform to make a real impact.

If you’re ready to create work that people remember and results that matter, we’d love to hear from you.

BENEFITS/PERKS

Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. We support your career and life with:

• 100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance
• Benefits coverage for Firm members and their dependents from day one!
• 15+ vacation days and hybrid work flexibility
• Parental leave top-up for 26 weeks (after 12 months of full-time employment)
• Group Retirement Savings Plan with employer match
• Financial protection through short & long-term disability, life, accident & critical illness insurance
• Employee & Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders
• Recognition awards, appreciation events, and a supportive, collaborative work culture
• Perks and preferred pricing programs, referral bonuses and more

The starting range for this role is $82,000 to $95,000. Starting salary will be determined based on an applicant’s individual skills, competencies and unique qualifications. Gowling WLG employees have the potential to exceed this range based on tenure and performance.

This position is currently vacant and is open to both internal and external candidates. Gowling WLG is recruiting for this role to support ongoing firm needs and team operations.

This employer may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions; all screening, assessments, and selections are reviewed and completed by human recruiters and hiring managers.

Gowling WLG is dedicated to building a diverse and inclusive workplace. If you are in need of accommodation or support at any time during the recruitment process, please let us know.