Web Copywriter- AdFarm

RR46; Guelph; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

RR46 contributions 3% annually

Health spending account

Cell phone reimbursements

Hybrid working environment

Job summary

RR46 is seeking a skilled Web Copywriter to craft audience-focused website content, landing pages and product pages that drive action. You will develop headlines, CTAs, and product descriptions while ensuring brand voice and accessibility.

You will manage content in a headless CMS, optimize existing pages for clarity and conversion, and collaborate with Strategy, Creative, Design and SEO teams to deliver consistent, high-quality content across digital experiences.

Qualifications

• Post-secondary education in Communications, Marketing, Journalism, English or related field, or equivalent professional experience.
• Three or more years of experience writing copy for websites, landing pages or other digital channels.
• Portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
• Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.
• Experience writing regulated or highly technical content is considered an asset.

Responsibilities

• Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
• Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
• Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.
• Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.
• Enter and update content within structured content fields and reusable components.
• Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.
• Manage ongoing content changes across multiple webpages, product categories or brand properties.
• Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.
• Write for people first while ensuring content can be effectively understood and indexed by search engines.
• Apply established brand voice, tone and messaging across website content.
• Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.
• Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.

Skills

Web copywriting

Conversion optimization

SEO optimization

CMS experience

Headless CMS

Content strategy

Brand voice

Collaboration

Education

Post-secondary education in Communications/Marketing/Journalism/English

Tools

Headless CMS

Job description

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

Key Accountabilities

Web Copywriting & Conversion Optimization

• Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
• Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
• Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.

Headless CMS Content Management

• Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.

• Enter and update content within structured content fields and reusable components.

• Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.

• Manage ongoing content changes across multiple webpages, product categories or brand properties.

SEO & Content Optimization

• Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.

• Write for people first while ensuring content can be effectively understood and indexed by search engines.

Brand Consistency & Quality Assurance

• Apply established brand voice, tone and messaging across website content.
• Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.

Collaboration

• Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.

What You Bring

• Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.

• Three or more years of experience writing copy for websites, landing pages or other digital channels.

• A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
• Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.

• Experience writing regulated or highly technical content is considered an asset.

We offer all employees health, dental, and vision benefits, automatic 3% RR46 contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything to us, and we do our best to hire according to shared values and mutual respect.

We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.